Erhalogy: Sand clock

Delay your aging daily.
Aging is a natural human process, but free radicals in UV light, air pollution and cigarettes can accelerate the aging process. Erhalogy as a daily skincare product with antioxidant can help you prevent premature aging and keep your skin healthy all day long.

Advertising Agency: Celsius, Jakarta, Indonesia
Creative Directors: Elwin Mok, Yenny Siswanto
Art Director: Iwan Sutrisno
Copywriter: Ken Priyahita
Photographer: Davy Linggar
Published: February 2007

9 comments

B128's picture
B128
392 pencils

I liiike!!
I can feel the 'been done before' posts coming up on this one :)

B128's picture
B128
392 pencils

But How comes the headline's in English and copy in 'I can't read language'? Will the person who can read the copy be able to read the headline?

Hand's picture
Hand
195 pencils

Yes, most of the indonesian who are the target audience of this ad will understand it. English is a common language for them

cp's picture
cp
354 pencils

This looks more logical compared to the other.

novel's picture
novel
190 pencils

i see nothing special in this ad
they used wrong analogy
poor..
hehehe

musback's picture
musback
355 pencils

i think there are better ideas possible for this brief... but the art-direction is amazing!
very nice picture
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

Rog's picture
Rog
6092 pencils

That's better.
'Clock' idea's derivative and dull.

>>>> That's not an ad. THIS is an ad.

postman's picture
postman
951 pencils

Will this twist make the sand go through there slowlier really? I mean, noticeable?

LucasPS's picture
LucasPS
523 pencils

old, its all old.

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