Erhalogy: Clock

Erhalogy: Clock

Delay your aging daily.
Aging is a natural human process, but free radicals in UV light, air pollution and cigarettes can accelerate the aging process. Erhalogy as a daily skincare product with antioxidant can help you prevent premature aging and keep your skin healthy all day long.

Advertising Agency: Celsius, Jakarta, Indonesia
Creative Directors: Elwin Mok, Yenny Siswanto
Art Director: Iwan Sutrisno
Copywriter: Ken Priyahita
Photographer: Davy Linggar
Published: February 2007

Your rating: None Average: 1 (1 vote)

Comments

Submitted by shaft_drive on Mon, 2007-05-14 04:30.

two words: tock tick.

Submitted by Bianconiglio on Mon, 2007-05-14 09:48.

That's great!

(Bianconiglio is looking for some freelance work)

Submitted by Rog on Mon, 2007-05-14 19:34.

Spot on, Shaft. ;)

Are we all on the same page, Bianco?

>>>> That's not an ad. THIS is an ad.

Submitted by Mash on Mon, 2007-05-14 04:39.

too much of copy...

Submitted by Saltsea on Mon, 2007-05-14 05:42.

1st level. Even less: zero level.

Submitted by adsux on Mon, 2007-05-14 06:07.

what?
what's with the needles pointing out to certain numbers?

Submitted by Disco Munky on Mon, 2007-05-14 07:55.

I don't get it.

Submitted by Disco Munky on Mon, 2007-05-14 08:53.

I get it now, and it's stupid.

Submitted by wgeddes on Mon, 2007-05-14 15:36.

well explain it to me please!
-
http://www.freerangerobot.com

Submitted by spacecadetglow on Mon, 2007-05-14 18:40.

the numbers on the clock are reversed, so time is going backwards.

Submitted by postman on Tue, 2007-05-15 17:04.

Thanks! These thirds seperated by the needles really distracted me.

Submitted by elmikel on Mon, 2007-05-14 08:29.

This looks like not delaying but turning back ageing...

Submitted by cp on Mon, 2007-05-14 09:15.

The key tagline talks about delaying, not reversing aging. How does this relate to the clock, which
suggests that of reversing / turning back ?Even then, are the hands moving clock-wise or anti cw?

Submitted by novel on Mon, 2007-05-14 10:14.

this ad is so boring!

Submitted by hang-the-dj on Mon, 2007-05-14 20:20.

I don't think anyone's been desperate enough to actually do the backwards clock thing for real before.

Wow, it looks as boring as I thought it would.

Do these guys hate colour?

Submitted by Boony wants a beer on Tue, 2007-05-15 22:37.

A plastic surgery place made an actual clock billboard that ticked backwards. That was years ago. And it was pretty cool to do it in real life. This just sucks.

Submitted by hang-the-dj on Tue, 2007-05-15 22:56.

Yeah, makes sense as an ambient idea, but there is a very good reason why this nas never been done in print.

Submitted by commandw on Tue, 2007-05-15 00:22.

the colour is ok. the ideas is not good.

Submitted by javierspuig on Mon, 2007-06-18 11:57.

Es la tercer campaña que veo con la misma idea, y la grafica es identica!!! digan NO a la pirateria!!!!!!
se supone que somos creativos, jajaja...

Submitted by bhavdeep on Sat, 2007-11-17 02:05.

wat the hell is that huh|???