Erhalogy: Clock

Delay your aging daily.
Aging is a natural human process, but free radicals in UV light, air pollution and cigarettes can accelerate the aging process. Erhalogy as a daily skincare product with antioxidant can help you prevent premature aging and keep your skin healthy all day long.

Advertising Agency: Celsius, Jakarta, Indonesia
Creative Directors: Elwin Mok, Yenny Siswanto
Art Director: Iwan Sutrisno
Copywriter: Ken Priyahita
Photographer: Davy Linggar
Published: February 2007

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20 comments

shaft_drive's picture
shaft_drive
273 pencils

two words: tock tick.

Bianconiglio's picture
Bianconiglio
406 pencils

That's great!

(Bianconiglio is looking for some freelance work)

Rog's picture
Rog
6094 pencils

Spot on, Shaft. ;)

Are we all on the same page, Bianco?

>>>> That's not an ad. THIS is an ad.

Mash's picture
Mash
8 pencils

too much of copy...

Saltsea's picture
Saltsea
321 pencils

1st level. Even less: zero level.

adsux's picture
adsux
50 pencils

what?
what's with the needles pointing out to certain numbers?

Disco Munky's picture
Disco Munky
3900 pencils

I don't get it.

Doin' it for the points

Disco Munky's picture
Disco Munky
3900 pencils

I get it now, and it's stupid.

Doin' it for the points

wgeddes's picture
wgeddes
298 pencils

well explain it to me please!
-
http://www.freerangerobot.com

spacecadetglow's picture
spacecadetglow
247 pencils

the numbers on the clock are reversed, so time is going backwards.

postman's picture
postman
951 pencils

Thanks! These thirds seperated by the needles really distracted me.

elmikel's picture
elmikel
1147 pencils

This looks like not delaying but turning back ageing...

cp's picture
cp
354 pencils

The key tagline talks about delaying, not reversing aging. How does this relate to the clock, which
suggests that of reversing / turning back ?Even then, are the hands moving clock-wise or anti cw?

novel's picture
novel
190 pencils

this ad is so boring!

hang-the-dj's picture
hang-the-dj
1262 pencils

I don't think anyone's been desperate enough to actually do the backwards clock thing for real before.

Wow, it looks as boring as I thought it would.

Do these guys hate colour?

Boony wants a beer's picture
Boony wants a beer
380 pencils

A plastic surgery place made an actual clock billboard that ticked backwards. That was years ago. And it was pretty cool to do it in real life. This just sucks.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yeah, makes sense as an ambient idea, but there is a very good reason why this nas never been done in print.

commandw's picture
commandw
21 pencils

the colour is ok. the ideas is not good.

javierspuig's picture
javierspuig
12 pencils

Es la tercer campaña que veo con la misma idea, y la grafica es identica!!! digan NO a la pirateria!!!!!!
se supone que somos creativos, jajaja...

bhavdeep's picture
bhavdeep
284 pencils

wat the hell is that huh|???

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