Eram Shoes: Shooting, Sex affair

The assistant slept with the photographer, the model with the casting director and the creative with the client. All that for a pair of €49.90 booties.
eram you would be crazy to spend more

Advertising Agency: Suresnes, France
Copywriters: Capeille Paul, Seff Benjamin
Art Directors: Richarth Didier, Roubert Olivier
Photographer: Rancurel Estelle

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25 comments

mandre's picture
mandre
8 pencils

greaatttttttt!!!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

This can only be an ad for advertisers. Nobody else would understand it.

Guest's picture
Guest

you are perfectly right!!!

Dot's picture
Dot
90 pencils

so consumers don't know that a shoot requires a photographer, models and production assistants?

do not underestimate your target group. I'm glad the Epica jury sees it less old-fashioned than you. mr.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

CuriousPencil's picture
CuriousPencil
4227 pencils

Mysteriously you missed the only member of the cast I meant - "the creative". If you think the average consumer is so familiar with advertising idiolect that they won't have to ask a friend in the industry for a definition, you need more friends outside the industry.

Dot's picture
Dot
90 pencils

As I said, I don't underestimate my target group. I have a lot of friends outside industry who would get this. hell, even my mother would get this. Maybe you need smarter friends. and smarter parents.

sorry if I'm a bit snappy sometimes. I think fast.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Dzsoi's picture
Dzsoi
5269 pencils

Sorry, but Pencil is right, average Joe would never guess what a 'creative' is, or what kind of 'client' they are talking about.

Guest's picture
Guest

I'm not in the industry and I get it. No, I don't know exactly what a creative is, but it is easy to guess using the rest of the context. I don't need to know what their specific job consists of in order to understand what is going on here.

Jupiter's picture
Jupiter
547 pencils

makes me laugh hah!

commenting just to gather more pencils:-)

Guest's picture
Guest

Nice result and as always with Eram's advertising story, original.

Guest's picture
Guest

Nice idea, however this is applicable for just anything.

Cheerriiee's picture
Cheerriiee
952 pencils

Even Though i loved this picture, the tag kinda feels a little sexist..

Guest's picture
Guest

I like it.

Anonymous Author's picture
Anonymous Author
1541 pencils

Why the curled banner for the copy? (which by the way, manages to be simultaneously clichéd and somewhat irrelevant.)
Bones are here; requires flesh. Campaign feels like £39.90.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

krautland's picture
krautland
3225 pencils

funny.

sold's picture
sold
3219 pencils

can't make me believe that someone would really sleep with the "boss" just for shoes... they say that, but isnt convincing
it is not likely, in my opinion

Guest's picture
Guest

Not for the shoes, for the price of the shoes to be as low as 39.99 (cheaper advertising).

Guest's picture
Guest

Inhouse humour = public perception.
Don't mind.

jackblack's picture
jackblack
2261 pencils

At least someone got laid.

Guest's picture
Guest

This campaign makes me sad

hcook5150's picture
hcook5150
229 pencils

That's what happens all the time.

www.haroldcook.net

Guest's picture
Guest

WTF is this?

this won an award?

nemesis's picture
nemesis
761 pencils

It's cool

nemesis's picture
nemesis
761 pencils

It's cool

nemesis's picture
nemesis
761 pencils

It's cool

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