Equinox Fitness: Nuns

Equinox Fitness: Nuns

What's your after?
It's not fitness. It's life.

Advertising Agency: Fallon Worldwide
Via: Kuteev

Your rating: None Average: 2.5 (6 votes)

Comments

Jon-Paul Mountford's picture

Who's the photog.
Nice art direction on this one in particular, doesn't make me think of fitness. I'm guessing the copy in referring to a before and after make over type of thing.

best of the three though.

www.jpmountford.com

Ellen von Unwerth

jazarah's picture

i think i saw it before on ads of the world, maybe i'm wrong

http://jazarah.net/blog/

I think its reposted.

Leave the nuns alone. Enough mockery already.

OH!!!! I think I get it now!!!!!

I mean, i shouldn't have to work this hard to understand an ad .. but here's what I think they are trying to say:

What purpose do you have fFor working out and looking great? Is it to be a piece of art fFor, of all people, nuns? Is it to be a nice table somewhere? DO you have the goal of being some object? Or do you work hard to make your body look great, so you can be a beautiful human sex machine with drives and desires? What is your purpose? What is it you are after ? What is your "After" ?