Epson: Memories of home

Long live memories.

Impossible to read, because the type is too small, but there are sentences written in the wrinkles.

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Art Director: Stéphanie Surer
Copywriters: Christian Foulon, Andrew Joliffe
Art Buyer: Laurence Nahmias
Photographer: James Day
Typographers: Stéphanie Surer, Sid Tomkins
Advertiser’s Supervisor: Zineb Zehar
Account Supervisors: Benoît De Fleurian, Laurent Janneau

28 comments

Guest's picture
Guest

nice idea and headline, really bad photoshop work!

the wrinkled women should be visibly on a picture coming out a epson photo printer.

Guest's picture
Guest

that's expected and overdone.

saarben@yahoo.com's picture
saarben@yahoo.com
163 pencils

you right... it's a waste...

j2mango's picture
j2mango
534 pencils

so,who can read this?
is it a billboard

Kateter's picture
Kateter
2029 pencils

no, it's festival design. it's got nothing to do with "real-world" advertising.

Guest's picture
Guest

This exact same ad was made by the exact same creative team at the exact same agency with the exact same photograph and execution two years ago. Very weak. Truly disappointing.

Quietglover's picture
Quietglover
59 pencils

In fact, this is funnier than just an unreadable work http://adland.tv/content/ogilvy-paris-running-out-money-stock-photo-us...

pez's picture
pez
1800 pencils

this is incredible... it's a shame... but, now they can say they won a lion... well done

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

"I've never seen something like that before! The same agency tryed to be rewarded in award shows twice with the same campaign (but with a different brand!)... Complete nonsense? The explanation seems to be that Dove never signed off on this ad. So they sold this idea to another client. It could have been OK, but the Dove ad already was distinguished by Luerzer's Archive in 2008... so it's a "ghost ad" and a total recycling of ideas..."

see Joe La Pompe: http://www.joelapompe.net/page/2/

ilker's picture
ilker
11 pencils
Guest's picture
Guest

UNBELIEVABLE!!!
RETURN THE LION BACK.

Guest's picture
Guest

shame

paumarques's picture
paumarques
1314 pencils

la foto és molt xula. però no s'haurien de poder llegir les frases? diu molt en contra de la definició o qualitat de les imatges impresses amb les fantàstiques impressores EPSON.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

You're all wrong.
It has nothing to do with REMAKING old campaings.

What really matters about COMMUNICATION is the hability of making some piece that completely matches to the needs, historycal moment and application.

Don't matter it had been done before.
Don't matter photoshop isn't perfect.
Perhaps, those "mistakes" fits perfectly to the needed.

Don't forget people, Ads are made based in studies and researches, as natural responses to social latencies. Not by Photoshop cutiness, or completely unviewed brand new empty cute works.

Elvis didn't create Rock and Roll. But he sang it the right way, at the right time.

Guest's picture
Guest

Your last line contradicts everything above it. Don't pretend to be smart, it only makes you look dumb.

Guest's picture
Guest

You are a lost soul.

matks's picture
matks
476 pencils

@guest. Give me a break, man. We all know it's a recycled work. We all do this. I remember going with a layout to all car importers in the country. First to my client, when they didn't buy it we broke the rules and went to other car importers, even to ordinary dealers. 12 presentations with the same layout! Well it was far to brave to any of them. But when you publish something officially, selling it to the client, you can't get it back;-) unless of course Unilever didn't buy it in the first place and you just published it for yourself. Anyway I'd feel cheated if I were your client, either Unilever or Epson.

sirvan's picture
sirvan
29870 pencils

They're BOTH fake clients, too.

Jesus. What's going on here? Our industry has become a joke.

+++

"I love some things, and don't love some other things."

matks's picture
matks
476 pencils

Are they? I'm working for Unilever myself and they aren't so keen to put their brand's logos on ghost ads.Actually, they've got quite tough policy concerning this.

sirvan's picture
sirvan
29870 pencils

Fake, meaning Ogilvy Paris didn't really do these ads for Epson OR Dove. They just slapped their logos on there.

Obviously Epson and Dove exist.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I think the ad works - whether or not it is completely original or not. The intent is clear and the viewer is blown away by the fine detail of the woman's facial features.

It seems we have some bitter reviewers here - that obviously feel like no one can do something as well as he or she can. Is that why you are unemployed and have so much time to review? Maybe I made a mistake in joining this group, your childish comments annoy me too much.

matks's picture
matks
476 pencils

Yeah, sure, everyone who doesn't agree is an unemployed frustrated bitter reviewer vs a great, original creative. We're all creatives here. This year lions raise a lot of doubts. Including this very poor and unoriginal, ghost ad. Nice to see you among frustrated and unemployed though.

dollypoppin's picture
dollypoppin
1423 pencils

Okaaaay. All that given, why'd this win a lion?

---------
"Nihil sub sole novum"

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

I see dead unicorns everywhere...

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