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Epson EMP 1715: Paperlight

Epson EMP 1715: Paperlight
Your rating: None Average: 9 (1 vote)

The paper-light projector.

Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Quentin Yeoung, V Lau

14 Comments

Amigo's picture 43 pencils

Good one!

aMiGo

Ney Frances's picture 660 pencils

ok i'm feeling stupid as this is the 3 th ad thar i don't understand! maybe the night was to heavy!

is there life before death?

ivan's picture

Not at all. It is not that obvious. Requires a certain way of thinking in my opinion. It simply says, the product is as light as if it was made of paper.

Ney Frances's picture 660 pencils

wwowwwww! ok, this time the metaphore is kinda shalow! but, a client would love it! so: 6/10

is there life before death?

mrtalented's picture 2175 pencils
Endeio's picture 260 pencils

Now we're talking. These are great.

Endeio's picture 260 pencils

Nothing more than ok. 4/10

justpassingby's picture 1372 pencils

This ad is showing all angles of your clients product in BIG, how fu***ng clever is that? Every clients dream done in a very creative way.

Nice one Grey hongkong, Epson must be delighted with that. Nice artidrection too.

ivan's picture

True, I didn't think of that. Client must be delighted.

Nthngmn's picture 628 pencils

Not bad. As said earlier, client's wet dream.

Rog's picture 6110 pencils

Fresh POV of product.
Unexptected connection to the benefit.
Impressive thinking.
Reflects well on the brand.

Bastards!

>>>> That's not an ad. THIS is an ad.

me thinks's picture 722 pencils

Okey-dokey. Not for me.

tyraptos's picture 74 pencils

Nice one!

Tyra

adfansforever's picture 16 pencils

it looks good to me. 7/10.

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