Epson EMP 1715: Paperlight

Epson EMP 1715: Paperlight

The paper-light projector.

Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Copywriter: Paul Chan
Art Directors: Quentin Yeoung, V Lau

Your rating: None Average: 9 (1 vote)

Comments

Good one!

ok i'm feeling stupid as this is the 3 th ad thar i don't understand! maybe the night was to heavy!

ivan's picture

Not at all. It is not that obvious. Requires a certain way of thinking in my opinion. It simply says, the product is as light as if it was made of paper.

wwowwwww! ok, this time the metaphore is kinda shalow! but, a client would love it! so: 6/10

Now we're talking. These are great.

Nothing more than ok. 4/10

This ad is showing all angles of your clients product in BIG, how fu***ng clever is that? Every clients dream done in a very creative way.

Nice one Grey hongkong, Epson must be delighted with that. Nice artidrection too.

ivan's picture

True, I didn't think of that. Client must be delighted.

Not bad. As said earlier, client's wet dream.

Fresh POV of product.
Unexptected connection to the benefit.
Impressive thinking.
Reflects well on the brand.

Bastards!

Okey-dokey. Not for me.

Nice one!

Tyra

it looks good to me. 7/10.