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Bear Trap

Agency: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by JST, China for Ephone, within the category: Electronics, Technology.

Ephone v900 mobile telephone. Fast Internet access when and where you need it.

Advertising Agency: JST Beijing China
Creative Director: Ely Sun, Xiao Cong
Art Director: Gofreey Huang Hua
Copywriter: Michael Nalwalker
Illustrators: Anthony Wang, Guo Xin, Juang Ting Ting, Qi Xuang

Comments (21)

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Highest Rated

Guest's picture
Guest

great idea, poor execution. Too bad, the idea is so funny.

adfreak06's picture
adfreak06
Activity Score 140

chinese rocking

Guest's picture
Guest

执行很一般,这稿不应该刊登的,呵呵!

Guest's picture
Guest

Message is wonderfully thought of...but the sad detail attention and very hasty Photoshop cut-out & past damages the whole ad completely...worse than the "snake bite" ad

Guest's picture
Guest

the lighting, shadow, and the hand with the phone was just pasted...damaging an otherwise wonderful idea.

Guest's picture
Guest

nice idea

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Boring! :P

Guest's picture
Guest

Done for MTN mobile broadband in South Africa a year or two ago.

rolling.stone's picture
rolling.stone
Activity Score 2741

Link please

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~ Quite obviously, I have gathered no moss ! ~

premc's picture
premc
Activity Score 917

bad photoshop !!!

Idea 8/10
retouching 4/10

total 6/10

radical

Guest's picture
Guest

Really bad execution... lighting, leafs around the hand all looks wrong!!! Sorry

izmild's picture
izmild
Activity Score 770

GOOD IDEA!!!

tigerone's picture
tigerone
Activity Score 5

Humor

Osito's picture
Osito
Activity Score 34

The idea is there! but lacks in execution....

Guest's picture
Guest

Really bad execution!

ricklongo's picture
ricklongo
Activity Score 1244

I actually like the idea, but the art is awful, sorry. The shading is especially atrocious. :(

federo's picture
federo
Activity Score 781

where is photoshop!!!!!!!!!

Guest's picture
Guest

photoshop should sue these guys for bad execution

kevinjunson's picture
kevinjunson
Activity Score 27

Some familiar names! And good idea!
This must be UP!

punk's picture
punk
Activity Score 182

Niave idea and bad photoshop work.

Done!

Guest's picture
Guest

Bad, Very bad art director (madness mind made it). BUT... thats nice idea. i´m not sure if really exist something similar. just i guess. IDEA: GOOD - ART: SUCKS

Guest's picture
Guest

great idea, poor execution. Too bad, the idea is so funny.

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