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Published/Aired: 
November 2013
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Description: 

Same result, different time frame.
Exposure to hazardous substances can kill you over time.

Advertising Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Angus Hennah
Creative Directors: Matt Simpkins, Rupert Hancock
Photographer: Lindsay Keats
Retoucher: Geoff Francis
Senior Account Director: Christina Mossaidis

Comments (5)

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Paul R. Byrne's picture
Paul R. Byrne
19 Activity Scores

Don't even need the headline: just tweak the tag so it delivers on the image. "Exposure to hazardous substances can be deadly." Talking about the time frame only seems to weaken the point.

PaulRByrne.com

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