Environmental Protection Authority: Rifles

Same result, different time frame.
Exposure to hazardous substances can kill you over time.

Advertising Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Angus Hennah
Creative Directors: Matt Simpkins, Rupert Hancock
Photographer: Lindsay Keats
Retoucher: Geoff Francis
Senior Account Director: Christina Mossaidis

5 comments

DesignDine's picture
DesignDine
1316 pencils

Ok. took a little time to catch up. Could do its job faster if there were some reference from the other aspects also.

Hibon's picture
Hibon
3731 pencils

interesting idea... agree with DesignDine.

Simple ideas are the best !

kleenex's picture
kleenex
27762 pencils

not a bad idea.

seb81's picture
seb81
6 pencils

Decent concept, but don't think you needed 4 different weapons. Just one would have got the concept across quicker.

Paul R. Byrne's picture
Paul R. Byrne
19 pencils

Don't even need the headline: just tweak the tag so it delivers on the image. "Exposure to hazardous substances can be deadly." Talking about the time frame only seems to weaken the point.

PaulRByrne.com

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