Entremont cheese: Far

French grated cheese for longer strings

Agency: Extreme/Springer & Jacoby, France
Creative Director: Alexandre Toso/Christian Vouhé
Art Director: Christian Vouhé/Sylvain Boudot
Copywriter: Alexandre Toso/Francis Cazal/Julien Lagarde
Photographer: Margaux Bonhomme
Photographer agent: Photobyblue
Client acount manager: Loïc Couilloud

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13 comments

ChuckNorris's picture
ChuckNorris
834 pencils

The concept is ok. But why 5 ads with the same idea?

bknowlden's picture
bknowlden
3647 pencils

Sorry, this is boring. I thought half a decade of this campaign for little ceasar's in the early ninetys was enough...
--
brandon

Mo's picture
Mo
648 pencils

1X5 makes it cheesy. :-|

djspiralz's picture
djspiralz
491 pencils

it's just not good

popdistortion's picture
popdistortion
1594 pencils

Watch out! There is a pun on its way. This is cheesy! What's up with the photography? Looks like it has been taken with a mobile phone. This is such a no brainer idea.

val's picture
val
93 pencils

how stupid is that?

the.adnerd's picture
the.adnerd
160 pencils

cheesy... that's funny
the image treatment here is beautiful, though
makes me have more simpathy for the idea...

Daryllee's picture
Daryllee
56 pencils

Use the pizzahut concept but change the direction and actually one piece is wnough 5 pieces is really too much. Make it very boring.

Alexandre's picture
Alexandre
55 pencils

I did not expect such an amount of aggressiveness on those ads. It is just a little boy who tries to know until where the grated cheese will carry him out . These are 5 ads which recall its way since the morning until the evening. Sorry not to have the idea to put boobs. Next time. Promised.

nemesis's picture
nemesis
761 pencils

This has nothing to do with boobs my friend. Just that 5 ads of exactly the same seems somewhat excesive and makes it boring. One would have worked just fine. The fact that there are 5 doesn't make the concept stronger.

MarkChan's picture
MarkChan
18 pencils

I think if connect and link 5 ads,it will better.just like a TVC.

Desi's picture
Desi
1052 pencils

true, bbdo singapore did the same thing for pizza hut. i wonder who did first?

charly's picture
charly
18 pencils

Un concepto demasiado usado. Nada nuevo bajo el sol. No me gustó la propuesta.

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