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Entrapped

Published/Aired: 
July 2006
3918

Tags

Description: 

Entrapped by messy hair?
After-wash Combing Lotion

Advertising Agency: JWT

Comments (10)

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Highest Rated

rani's picture
rani
Activity Score 6

I never understood why it made the cover of Archive, but i do think it's a very cool visual. Hate the traditional question headline. An insightful statement would have worked better. Questions as headlines are empty and too easy. 7.5 greasy ones.

MADE in the USA's picture
MADE in the USA
Activity Score 434

Is the photo shoot over?...Would someone please get this hair off me!

O.K. go ahead, please explain to me why this ad is terrible.

kt's picture
kt
Activity Score 60

i dont think its a terrible ad but some improvment can be done in the layout too much of white space.

and if you dont know this is the first ad from india to feature on luerzers archive cover

by this i am not saying that its a best work but i am sure it not terrible.

i would like to know y u think its terrible.

P.S. ITS NOT MY WORK :)

wong's picture
wong
Activity Score 4

Seems like it does attract female to get it... Especially long hair female...

Ainadaliel's picture
Ainadaliel
Activity Score 271

It looks like she covered her face in some sticky lotion and now her hair stuck to it.

Not exactly buying the product.

andrej dwin's picture
andrej dwin
Activity Score 937

I've got long hair, and though I like the art direction I never quite got the message in this one (it's also like 6-12 months old}
nevertheless, it's just the kind of work we're seeing coming from India lately - trying to copy the brazilian boom with ads that sometimes look just too fake.

AdArena: Sex Sells
http://www.adarena.net

chippery's picture
chippery
Activity Score 94

I never understood why it made the cover of Archive, but i do think it's a very cool visual. Hate the traditional question headline. An insightful statement would have worked better. Questions as headlines are empty and too easy. 7.5 greasy ones.

andrej dwin's picture
andrej dwin
Activity Score 937

well, tell me if I'm wrong, but as far as I've noticed, there's only one criteria to get on the Archive cover - a pretty visual (which btw is perfectly ok, because that's the way with any magazine, only pretty people/pictures get on the cover)

AdArena: Sex Sells
http://www.adarena.net

MADE in the USA's picture
MADE in the USA
Activity Score 434

Sorry, what I said was misleading. “O.K. go ahead, please explain to me why this ad is terrible“.
I was being sarcastic, as if to say “now tell me why you don’t like it”. I actually like the photo and the message in it. but I don’t think the “Question” needs to be in copy.

vinylsofa's picture
vinylsofa
Activity Score 42

It's ugly and effective.
Reminds me of the hair that collects in the shower drains of hirsute families.
It looks like she has hairy shoulders too.
If the product can sort that out then it should be bottled and sold!

rani's picture
rani
Activity Score 6

I never understood why it made the cover of Archive, but i do think it's a very cool visual. Hate the traditional question headline. An insightful statement would have worked better. Questions as headlines are empty and too easy. 7.5 greasy ones.

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