ENPA Society for the Protection of Animals: Penguin

Without a shelter, winter can be very hard. Sending an sms to 45595, you will donate 1 euro to help us build kennels for the animals we host.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Mauro Manieri, Umberto Casagrande
Art Director: Anna Lomboni
Copywriter: Gianni Miraglia
Photographer: LSD
Published: October 2010

25 comments

Guest's picture
Guest

lol

atb2005's picture
atb2005
13567 pencils

This is comical.

kalpesh78's picture
kalpesh78
2580 pencils

it is... and btw penguins are nearly immune to the cold, harsh weather of the arctic.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

That's why the dog had to turn in a penguin.
That's why the ad makes sense.

Jupiter's picture
Jupiter
547 pencils

comical visual with a serious message...

commenting just to gather more pencils:-)

Guest's picture
Guest

I like the approach. This kind of ad is both for creatives and for people who don't know advertising

Guest's picture
Guest

Yeah. I don't like advertising but I like this ad.

Guest's picture
Guest

For a penguin winter is not hard.

I don't get the metaphore.

Please explain.

Guest's picture
Guest

Nothing to be explained.
You don't get it because you don't want to.
It's so simple.

Guest's picture
Guest

A dog has to transform himself in a penguin to survive winter.
This is what I get, guy.
And onestly I like it.

Guest's picture
Guest

Ammazza che concettone...

Guest's picture
Guest

Se lo facevano più complesso non ci arrivavi

Guest's picture
Guest

Wow! great!

Guest's picture
Guest

would be better for a 4x4 that can go to remote places.
the owners dog has mated with a penguin.

Guest's picture
Guest

it dosent look the dog is suffering... it looks asif it has evolved... funny visual though

Guest's picture
Guest

Agreed. The dog seems to have adapted to the weather quite well.

Guest's picture
Guest

STOP mixed dogs please!

http://adsoftheworld.com/media/print/yamaha_f40_outboards_waldog

...and other billions.

Manola

Guest's picture
Guest

You're mistaking shit for chocolate.

Guest's picture
Guest

Yes. There are billions of this stuff.
But this one is cool and ironic, thank Godness.
Love it.

Guest's picture
Guest

love it.

esteb's picture
esteb
673 pencils

Nothing new.

Guest's picture
Guest

In this print we can read two kind of comments:
1) negative comments
2) Lowe's comments

Guest's picture
Guest

Your comment is very McCann.

Guest's picture
Guest

the upper leg is not stickin with the rest.

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