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Rabbit

Agency: 
Published/Aired: 
February 2009
537
Description: 

Print advertisment created by Ogilvy, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13

Comments (12)

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Highest Rated

optat1vely's picture
optat1vely
Activity Score 12

the copy doesn't interest me enough to want to read it. the visuals are good though.... it's still just needs something. it feels empty

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NastyJester's picture
NastyJester
Activity Score 740

I think this one is better, but I'm still not liking the copy.

Guest's picture
Guest

These are very clever. Beautiful art direction.
How do they get such a crisp clean almost unrealistic photo?
Do they render it in 3d or smthg? Or is it jst a matter of good lighting?

Guest's picture
Guest

Good writing & great photography. But i don't if these r enough to make this one fly...

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 595

A good photo. Stop.

theanc's picture
theanc
Activity Score 2783

Copy is better in this one. Great art direction in all.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Extra point for the Rabbit. Nice job.

Guest's picture
Guest

the joke overpowers the twist.

kergu's picture
kergu
Activity Score 6795

ok, i like it, but i feel as it provokes hunters to look for bigger and wild preys.

Chris's picture
Chris
Activity Score 1985

Another Typical Italian ad, awesome art direction and photography, lame ass idea.

Guest's picture
Guest

Absolutely stupid, and wrong. Worlds best art direction or copy wouldnt make it better

Chapulin Colorado's picture
Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.

optat1vely's picture
optat1vely
Activity Score 12

the copy doesn't interest me enough to want to read it. the visuals are good though.... it's still just needs something. it feels empty

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