ENPA: Rabbit

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
Published: February 2009

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NastyJester's picture
744 pencils

I think this one is better, but I'm still not liking the copy.

Guest's picture

These are very clever. Beautiful art direction.
How do they get such a crisp clean almost unrealistic photo?
Do they render it in 3d or smthg? Or is it jst a matter of good lighting?

Guest's picture

Good writing & great photography. But i don't if these r enough to make this one fly...

ZaboZaboZabo's picture
595 pencils

A good photo. Stop.

theanc's picture
2778 pencils

Copy is better in this one. Great art direction in all.

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corndogfuneral's picture
1053 pencils

Extra point for the Rabbit. Nice job.

Guest's picture

the joke overpowers the twist.

kergu's picture
6785 pencils

ok, i like it, but i feel as it provokes hunters to look for bigger and wild preys.

Chris's picture
1987 pencils

Another Typical Italian ad, awesome art direction and photography, lame ass idea.

Guest's picture

Absolutely stupid, and wrong. Worlds best art direction or copy wouldnt make it better

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

- Más vale solo que mal que por bien no venga.

optat1vely's picture
12 pencils

the copy doesn't interest me enough to want to read it. the visuals are good though.... it's still just needs something. it feels empty


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