ENPA: Rabbit

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
Published: February 2009

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12 comments

NastyJester's picture
NastyJester
744 pencils

I think this one is better, but I'm still not liking the copy.

Guest's picture
Guest

These are very clever. Beautiful art direction.
How do they get such a crisp clean almost unrealistic photo?
Do they render it in 3d or smthg? Or is it jst a matter of good lighting?

Guest's picture
Guest

Good writing & great photography. But i don't if these r enough to make this one fly...

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

A good photo. Stop.

theanc's picture
theanc
2778 pencils

Copy is better in this one. Great art direction in all.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

corndogfuneral's picture
corndogfuneral
1053 pencils

Extra point for the Rabbit. Nice job.

Guest's picture
Guest

the joke overpowers the twist.

kergu's picture
kergu
6785 pencils

ok, i like it, but i feel as it provokes hunters to look for bigger and wild preys.

Chris's picture
Chris
1987 pencils

Another Typical Italian ad, awesome art direction and photography, lame ass idea.

Guest's picture
Guest

Absolutely stupid, and wrong. Worlds best art direction or copy wouldnt make it better

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

- Más vale solo que mal que por bien no venga.

optat1vely's picture
optat1vely
12 pencils

the copy doesn't interest me enough to want to read it. the visuals are good though.... it's still just needs something. it feels empty

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