ENPA: Puppy
Help us cure the victims of cosmetic tests. Send an sms to 48585 to give 1 euro and contribute to creating a rehab center.
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: September 2009
46 Comments
well done guys, it's neat.
I am left asking do dogs die from testing? IF the answer is yes, then ok. It's ok.
Of course they do! Other animals too.
Wow this is good. It really touches the viewer, especially those who are animal lovers!
great got the point
Wow!! Nice visual there!
I doubt they die, as the ad is asking for donation for a Rehab.
"Send an sms to 48585 to give 1 euro and contribute to creating a rehab center"
It works for me. Perfectly.
Excellent imagery for an excellent idea
this one is nicely done.
withalltherespects
nice concept nice image
Very good visual solution. Powerful impact.
Very, very good. Good idea, neat execution, and it is aimed perfectly at the target audience - ladies who will love the make-up, but who will no doubt love the cute puppy even more!
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i like d idea!
very good!
Awsome art!! Congratulations!
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Ideas always beat intensive post-pro. Simple and very to the point! Magna cum laudae to the art
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i can't even spell my name without 'ad'
strong visual.
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
Perfect! strong
well done!
This is art.
Say my name, say my name...
Excellent!!!
Totally works
Strong image for animal lovers.
That is good! Well done!
Very strong!
far better than anything PETA has done.
You got that right.
+++
"I love some things, and don't love some other things."
What I like about this one it is the fact that you don't actually show the dark side of the business, which would be the first thought. Instead, they used the cosmetics as blood. Love it.
Nice, great idea.
Nice work--impact and awareness that hits home! Well done!
is italy healing?
| Everartz |
Great Idea!
great image
impact and strong, great idea
great job
Bow...Wow!
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I think; therefore I am
It is a very nice visual. So nice nobody notices there is no conceptual idea. Just for the record. Otherwise creative imagination, strong impact, could be effective etc.
concept doesn't match up to the execution..... the execution makes me happy inside. good work!
GREAT....
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damn animal cruelty is not accepted, nice work guys
Nice work but the idea is not so special
Wow! Really good.
What hath God wrought
idea is not very strong, but visual is cool
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Excellent ad. It hits me pretty hard.
they should've test it on themselves and not animals. Poor animals
great!!!!!