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Puppy

Agency: 
Published/Aired: 
September 2009
Description: 

Help us cure the victims of cosmetic tests. Send an sms to 48585 to give 1 euro and contribute to creating a rehab center.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani

Comments (46)

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Highest Rated

gumby's picture
gumby
Activity Score 2

this ad breaks my hart !!!!

Prime83's picture
Prime83
Activity Score 497

well done guys, it's neat.

zerocool's picture
zerocool
Activity Score 455

I am left asking do dogs die from testing? IF the answer is yes, then ok. It's ok.

J Designer's picture
J Designer
Activity Score 2420

Of course they do! Other animals too.

wisco79's picture
wisco79
Activity Score 6

Wow this is good. It really touches the viewer, especially those who are animal lovers!

smilepig's picture
smilepig
Activity Score 254

great got the point

Dadaism's picture
Dadaism
Activity Score 161

Wow!! Nice visual there!

I doubt they die, as the ad is asking for donation for a Rehab.

"Send an sms to 48585 to give 1 euro and contribute to creating a rehab center"

appie's picture
appie
Activity Score 157

It works for me. Perfectly.

michelangelo's picture
michelangelo
Activity Score 660

Excellent imagery for an excellent idea

Adaddicted's picture
Adaddicted
Activity Score 3435

this one is nicely done.

withalltherespects

alvinivanicko's picture
alvinivanicko
Activity Score 263

nice concept nice image

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good visual solution. Powerful impact.

andyStock's picture
andyStock
Activity Score 666

Very, very good. Good idea, neat execution, and it is aimed perfectly at the target audience - ladies who will love the make-up, but who will no doubt love the cute puppy even more!

wildbore's picture
wildbore
Activity Score 749

i like d idea!

dsklan's picture
dsklan
Activity Score 1926

very good!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Awsome art!! Congratulations!

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

dreadboy's picture
dreadboy
Activity Score 413

Ideas always beat intensive post-pro. Simple and very to the point! Magna cum laudae to the art

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

felice's picture
felice
Activity Score 73

Perfect! strong

pez's picture
pez
Activity Score 1804

well done!

R U serious's picture
R U serious
Activity Score 416

This is art.

Say my name, say my name...

JLL's picture
JLL
Activity Score 390

Excellent!!!

Brain-Art's picture
Brain-Art
Activity Score 1101

Totally works

silvi's picture
silvi
Activity Score 4172

Strong image for animal lovers.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

That is good! Well done!

Patata Casada's picture
Patata Casada
Activity Score 118

Very strong!

bad astronaut's picture
bad astronaut
Activity Score 544

far better than anything PETA has done.

sirvan's picture
sirvan
Activity Score 29860

You got that right.

+++

"I love some things, and don't love some other things."

perromalo's picture
perromalo
Activity Score 429

What I like about this one it is the fact that you don't actually show the dark side of the business, which would be the first thought. Instead, they used the cosmetics as blood. Love it.

polar's picture
polar
Activity Score 28

Nice, great idea.

Sven Gali's picture
Sven Gali
Activity Score 845

Nice work--impact and awareness that hits home! Well done!

everartz's picture
everartz
Activity Score 7609

is italy healing?

| Everartz |

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Great Idea!

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

great image

GX's picture
GX
Activity Score 144

impact and strong, great idea

cruzialx's picture
cruzialx
Activity Score 194

great job

CurryJ's picture
CurryJ
Activity Score 955

Bow...Wow!

================================================
I think; therefore I am

Dzsoi's picture
Dzsoi
Activity Score 8418

It is a very nice visual. So nice nobody notices there is no conceptual idea. Just for the record. Otherwise creative imagination, strong impact, could be effective etc.

art one's picture
art one
Activity Score 70

concept doesn't match up to the execution..... the execution makes me happy inside. good work!

funky_frogii's picture
funky_frogii
Activity Score 2536

GREAT....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

advocate's picture
advocate
Activity Score 268

damn animal cruelty is not accepted, nice work guys

aaaron's picture
aaaron
Activity Score 103

Nice work but the idea is not so special

morse's picture
morse
Activity Score 17508

Wow! Really good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture
rolling.stone
Activity Score 2741

idea is not very strong, but visual is cool

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~ Quite obviously, I have gathered no moss ! ~

Anima's picture
Anima
Activity Score 59

Excellent ad. It hits me pretty hard.

grapekey_lyn's picture
grapekey_lyn
Activity Score 28

they should've test it on themselves and not animals. Poor animals

Guest's picture
Guest

great!!!!!

gumby's picture
gumby
Activity Score 2

this ad breaks my hart !!!!

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