ENPA: Puppy

Help us cure the victims of cosmetic tests. Send an sms to 48585 to give 1 euro and contribute to creating a rehab center.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: September 2009

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46 comments

Prime83's picture
Prime83
497 pencils

well done guys, it's neat.

zerocool's picture
zerocool
455 pencils

I am left asking do dogs die from testing? IF the answer is yes, then ok. It's ok.

J Designer's picture
J Designer
2420 pencils

Of course they do! Other animals too.

wisco79's picture
wisco79
6 pencils

Wow this is good. It really touches the viewer, especially those who are animal lovers!

smilepig's picture
smilepig
254 pencils

great got the point

Dadaism's picture
Dadaism
161 pencils

Wow!! Nice visual there!

I doubt they die, as the ad is asking for donation for a Rehab.

"Send an sms to 48585 to give 1 euro and contribute to creating a rehab center"

appie's picture
appie
157 pencils

It works for me. Perfectly.

michelangelo's picture
michelangelo
660 pencils

Excellent imagery for an excellent idea

Adaddicted's picture
Adaddicted
3435 pencils

this one is nicely done.

withalltherespects

alvinivanicko's picture
alvinivanicko
263 pencils

nice concept nice image

thedesignaddict's picture
thedesignaddict
5366 pencils

Very good visual solution. Powerful impact.

andyStock's picture
andyStock
666 pencils

Very, very good. Good idea, neat execution, and it is aimed perfectly at the target audience - ladies who will love the make-up, but who will no doubt love the cute puppy even more!

wildbore's picture
wildbore
749 pencils

i like d idea!

dsklan's picture
dsklan
1927 pencils

very good!

mikeelrapido's picture
mikeelrapido
1929 pencils

Awsome art!! Congratulations!

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dreadboy's picture
dreadboy
413 pencils

Ideas always beat intensive post-pro. Simple and very to the point! Magna cum laudae to the art

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

felice's picture
felice
73 pencils

Perfect! strong

pez's picture
pez
1723 pencils

well done!

R U serious's picture
R U serious
405 pencils

This is art.

Say my name, say my name...

JLL's picture
JLL
261 pencils

Excellent!!!

Brain-Art's picture
Brain-Art
1101 pencils

Totally works

silvi's picture
silvi
4172 pencils

Strong image for animal lovers.

Marlus Lau's picture
Marlus Lau
1806 pencils

That is good! Well done!

Patata Casada's picture
Patata Casada
118 pencils

Very strong!

bad astronaut's picture
bad astronaut
544 pencils

far better than anything PETA has done.

sirvan's picture
sirvan
29870 pencils

You got that right.

+++

"I love some things, and don't love some other things."

perromalo's picture
perromalo
429 pencils

What I like about this one it is the fact that you don't actually show the dark side of the business, which would be the first thought. Instead, they used the cosmetics as blood. Love it.

polar's picture
polar
28 pencils

Nice, great idea.

Sven Gali's picture
Sven Gali
845 pencils

Nice work--impact and awareness that hits home! Well done!

everartz's picture
everartz
7611 pencils

is italy healing?

| Everartz |

Garlos Sánchez's picture
Garlos Sánchez
47 pencils

Great Idea!

art.vs.commerce's picture
art.vs.commerce
566 pencils

great image

GX's picture
GX
146 pencils

impact and strong, great idea

cruzialx's picture
cruzialx
194 pencils

great job

CurryJ's picture
CurryJ
955 pencils

Bow...Wow!

================================================
I think; therefore I am

Dzsoi's picture
Dzsoi
5269 pencils

It is a very nice visual. So nice nobody notices there is no conceptual idea. Just for the record. Otherwise creative imagination, strong impact, could be effective etc.

art one's picture
art one
70 pencils

concept doesn't match up to the execution..... the execution makes me happy inside. good work!

funky_frogii's picture
funky_frogii
2538 pencils

GREAT....

Infected by a virus called CREATIVE | "And ya I Love Everything"
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advocate's picture
advocate
268 pencils

damn animal cruelty is not accepted, nice work guys

aaaron's picture
aaaron
103 pencils

Nice work but the idea is not so special

morse's picture
morse
15659 pencils

Wow! Really good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolling.stone's picture
rolling.stone
2740 pencils

idea is not very strong, but visual is cool

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Anima's picture
Anima
59 pencils

Excellent ad. It hits me pretty hard.

grapekey_lyn's picture
grapekey_lyn
28 pencils

they should've test it on themselves and not animals. Poor animals

Guest's picture
Guest

great!!!!!

gumby's picture
gumby
2 pencils

this ad breaks my hart !!!!

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