Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
Published: February 2009
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12 Comments
Terrible copy.
Is a copy or a novel?
Before I enlarged the ad, for me it was an ad against hunting animals. the guy standing there was a stuffed hunter like stuffed animals... or maybe kept as a last member of a non-existing species anymore.
then I clicked on it and questions rushed to my mind. is it a wax statue of a hunter? why is it a statue, because he died bravely when hunting? or is it a statue at all... if not, what's this and why like this? etc.. etc.. this is too much pressure!! thank you very much I'll pass.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
Starla you put a lot of effort into trying to decipher this nonsense. :)
yet, I failed :)
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
huge copy... boring!
Hell yeah!!
A single line would do the service.
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italians should do in their advert marketing what they do with their football teams: invite some good players from another countries...
I got it. I liked it. Funny stuff. I didn't mind reading the copy.
The team should have kept hunting for ideas. They really missed the mark. Total misfire. Should have killed this concept.
These wise-acre comments I spent all of 12 seconds on are more interesting.
if there is a witty copy http://InspirationalCopy.blogspot.com
- Un error se comete al equivocarse.
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido