The victims of vivisection need a hand.
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Umberto Casagrande, Mauro Manieri
Art Director: Ferdinando Galletti
Copywriter: Gabriele Di Donato
Photographer: Davide Bodini
Post Production: Thomas Lavezzari
Published: December 2009
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15 Comments
great art work, although the concept is not that clear to me.
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Alexandre Brito
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Should be easyer to understand ... visual is not that clear
Cool art, though it's not very clear indeed.
Vivisection (from Latin vivus ("alive") + sectio ("cutting")) is defined as surgery conducted for experimental purposes on a living organism, typically animals with a central nervous system, to view living internal structure.
Had to google that cause I cbf knowing what vivisection means. Now that I know though, I maybe see the idea at hand... no pun intended. However, like everyone else the idea is probably as clear as the image of the Bull ? Horse ? Cow ? Dog ?
a man is trying to hold on to the angelic soul of a dog.
so? whats the brand? whats the product? Extreme Dog Lovers' Society?
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Please, read the ad before shooting a tough comment.
The brand is ENPA, that stands for Ente Nazionale Protezione Animali, as correctly translated in the bottom right corner of the ad: Society For The Protection Of Animals
I think the message is rather clear, once you read what's being advertised, but the visual is kind of confusing: it seems like the man is lighting the dog's soul, turning it into smoke.
For me it's clear. After scienttific testing, animals are more dead than alive. So, they need to be saved, they need a hand. they need help to stay alive.
Yeah EK... don't get it either.
Holding onto the soul of the dog (and obviously stopping it from going to "the light") for what? To put its soul back in a dead body? Great. Zombie-dogs - just what we needed.
One need only care about the animal pre and during vivisection. After its cruel treatment, death is a release... we should be happy it finally got to die - let the poor the poor creature go. You wanna help it? Stop it before it happens. Shock me into reviling the procedure, or create an awesome emotional campaign. This is just another excuse to Photoshop something into smoke.
Blech!
Amazing art work
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Next.
very crafty
What's that in the man's hand?
Nice Art
Nice Art