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Birds

Agency Network: 
Published/Aired: 
February 2009
Description: 

Print advertisment created by Ogilvy, Italy for ENPA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13

Comments (17)

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NastyJester's picture
NastyJester
Activity Score 740

It's the strapline that's getting to me I think. There's a nice idea in the copy somewhere, but it's not shining through.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

what are they trying to get at here...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

brilliant concept very nice

Rabubi's picture
Rabubi
Activity Score 560

i think you have no clue

Guest's picture
Guest

Don't get at all.

godfather's picture
godfather
Activity Score 131

why bird's name in italian and the headline in english?

Guest's picture
Guest

'cause it's not italian, but latin?

nestorvc's picture
nestorvc
Activity Score 11

Italian?!!! WTF

Where are u from...
Its Latin... (and no, latin is not what latinamericans speak)

--
NES

Guest's picture
Guest

Come on guys, this is a nice campaign.
It is an irony directed at hunters who take pride in their big preys.
Hence instead of bears or moose, you see little helpless birds, hung on the wall.

However, I feel there's a huge disconnect between the first ad, which is the weakest, and the last two.
How come the first ad talks about human loss, while the last two talk about animal loss and braggy hunters.
A campaign should focus on one message, not two.

kimbaze's picture
kimbaze
Activity Score 102

it's a nice concept, but i'm still going hunting this week-end

coz i said so

theanc's picture
theanc
Activity Score 2783

This one and the rabbit one are the best. I like the tone of the copy.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

I shoot quail, and then I eat them.

Lions kill antelopes and then they eat them.

But for some reason I don't see any anti-lion ads out there.

I don't blame the creatives for this. Just a ridiculous client.

Ed Mintone's picture
Ed Mintone
Activity Score 585

I'm really wanting to understand... but I don't.

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Didn't like this one as much. Not because I believe all birds must die. O.K. Maybe it is because all birds must die.

Guest's picture
Guest

I like copywriters who know how to use the irony. Very American as well...

hari.'s picture
hari.
Activity Score 375

Thats Some Cool Hat, Harry

Guest's picture
Guest

terrible..hunting is just terrible
bad concept
bad advertising
didnt like it at all

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