ENPA: Birds

Advertising Agency: Ogilvy & Mather, Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri
Art Directors: Giordano Curreri, Francesco Toscano
Copywriter: Marco Geranzani
Photographer: Zona 13
Published: February 2009

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17 comments

NastyJester's picture
NastyJester
744 pencils

It's the strapline that's getting to me I think. There's a nice idea in the copy somewhere, but it's not shining through.

iT-iS-i's picture
iT-iS-i
1721 pencils

what are they trying to get at here...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

brilliant concept very nice

Rabubi's picture
Rabubi
560 pencils

i think you have no clue

Guest's picture
Guest

Don't get at all.

godfather's picture
godfather
131 pencils

why bird's name in italian and the headline in english?

Guest's picture
Guest

'cause it's not italian, but latin?

nestorvc's picture
nestorvc
11 pencils

Italian?!!! WTF

Where are u from...
Its Latin... (and no, latin is not what latinamericans speak)

--
NES

Guest's picture
Guest

Come on guys, this is a nice campaign.
It is an irony directed at hunters who take pride in their big preys.
Hence instead of bears or moose, you see little helpless birds, hung on the wall.

However, I feel there's a huge disconnect between the first ad, which is the weakest, and the last two.
How come the first ad talks about human loss, while the last two talk about animal loss and braggy hunters.
A campaign should focus on one message, not two.

kimbaze's picture
kimbaze
91 pencils

it's a nice concept, but i'm still going hunting this week-end

coz i said so

theanc's picture
theanc
2778 pencils

This one and the rabbit one are the best. I like the tone of the copy.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

I shoot quail, and then I eat them.

Lions kill antelopes and then they eat them.

But for some reason I don't see any anti-lion ads out there.

I don't blame the creatives for this. Just a ridiculous client.

Ed Mintone's picture
Ed Mintone
585 pencils

I'm really wanting to understand... but I don't.

corndogfuneral's picture
corndogfuneral
1053 pencils

Didn't like this one as much. Not because I believe all birds must die. O.K. Maybe it is because all birds must die.

Guest's picture
Guest

I like copywriters who know how to use the irony. Very American as well...

hari.'s picture
hari.
375 pencils

Thats Some Cool Hat, Harry

Guest's picture
Guest

terrible..hunting is just terrible
bad concept
bad advertising
didnt like it at all

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