Eno: Gun

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Photographer: Pradip Dasgupta
Published: December 2008

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22 comments

Guest's picture
Guest

Toblerone product placement !!!

Guest's picture
Guest

Don't get it. What's ENU? Explain please.

Guest's picture
Guest

enu its a product against gastric discomfort or things like that, so thats what ya it all day and may get a bad stomach. nice idea.

amin24e's picture
amin24e
127 pencils

not bad
Spark of creativity | http://www.felket.blogspot.com

Guest's picture
Guest

looks more like an ad against obesity...n?

Wordnerd's picture
Wordnerd
6662 pencils

enough with the guns already! what's the product anyway?

Guest's picture
Guest

good one.
ENO, is like alkaseltzer
.

the Pun-isher's picture
the Pun-isher
228 pencils

THis ad is just telling me something I already know- these foods can kill you.
How does eno come to the rescue? It Feels slapped on.

Guest's picture
Guest

Although it could also be argued that the gun doesn't kill you, its the bullets it fires.
So doesn't really matter if the gun is made of metal or chocolate.

Guest's picture
Guest

I don´t see the product benefit either!
The shown food can kill you. A very hard statement. And Enu will save your life then?
In my opinion the picture is too big for the rather small product benefit.

Guest's picture
Guest

saatchi thailand did the same thing about 6 months ago - even then it kinda sucked.

Guest's picture
Guest

Very good! But it deserves a campaign...

Guest's picture
Guest

In the war against dangerous food we come across and consume in our daily lives -- which are even deadlier when combined ala Power Rangers and Transformers -- what will our weapon of defense be? What will save us? None other than Eno of course!

The collage is nice although the concept is nothing mind blowing or new. The one food as a weapon concept I enjoyed was with a guy holding a wrap and the shadows on the wall illustrated him pulling the pin from a grenade.

Guest's picture
Guest

Yep, like it.

Guest's picture
Guest

nup. don't like it.

izmild's picture
izmild
770 pencils

NICE concept! PERCEPTION but localize...

Guest's picture
Guest

Cannes, here we come, motherfuckers!!!!!!

Guest's picture
Guest

hahahaha punk

picktokyo's picture
picktokyo
1404 pencils

hey stop forming something out of something. because that's really out of fashion now.

Guest's picture
Guest

they stole my momo

Guest's picture
Guest

Nice and really creative, I like that. Bring on the big buns! I mean bring on the big guns!

http://www.budspolicesupply.com/

Guest's picture
Guest

I don't get it. Eno relieves acidity. What's the gun got to do with that? If food's a gun, what's Eno -- a bulletproof vest? Just doesn't click.

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