Food no coming back, Lamb

March 2012

Print advertisment created by Ogilvy, India for Eno, within the category: Pharmaceutical.

Eno. Food no coming back.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director / Copywriter: Saji Johnny Kundukulam

Comments (19)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This is very cryptic...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This is very cryptic...

CuriousPencil's picture
Activity Score 4225

So it's some fizzy digestive tablet that banishes food to a barren place from which it can't escape. For those people who can't banish it by flushing, presumably. This is the first ad I've seen since coming here after months away, and I'm exhausted already. What the FUCK is the point of a set of artful pictures that needs a background in marketing or a list instructions to understand. This is hopeless.

U.'s picture
Activity Score 6

missed you, that's the way all this stuff should be commented, it gives possibility to learn. All the time everyone you should be responsible before saying smth here, because otherwise all the students like me are reading just the snobbish bullshit like "bad" "wtf?!" or "next" which means nothing, just that in advertising there are so many non educated people

bate_palmas's picture
Activity Score 1479

Now that you're back, it's gonna be very entertaining seeing you come to blows with Hadrons.
Crap series of adverts.

pierrelastname's picture
Activity Score 2869

mmm no.

Kreankak's picture
Activity Score 41

I tried to get it , but I couldn't.

MissCopywriter's picture
Activity Score 168

Don't get it.

everartz's picture
Activity Score 7609

wow! this is great!!!...
ok seriously guys whats this??

| everartz |

phr0ggi's picture
Activity Score 3

I don't get it....not without the explanation anyway.
And why didn't they do it in colour?

Hadrons's picture
Activity Score 6041

Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid.
This medicine helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence.
This medicine belongs to the class of medicines called antacids. It works by neutralising excess acid which protects the stomach and also helps relieve symptoms of indigestion. It also helps release trapped wind which is expelled during belching or burping.

Now, what they tried to do is show rocks looking like a nice piece of lamb... and tell their clients the food won''t "come back" (puke)... taking the antacid.

Obviously it is too sophisticated. Nice approach though.


corporal_hicks's picture
Activity Score 365

It's hard to see but i think the execution and idea is something different, there is a little sheep (or something else) on the rocks.
A little chicken in the next execution.
Still sophisticated but works.

firebug's picture
Activity Score 1113


ace85le's picture
Activity Score 3935

creative jokes. obviously for their own pleasure, and their own only.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Doracheshuff's picture
Activity Score 6

Nice intellectual campaign!!!! 10 on 10

Ammar Khan's picture
Ammar Khan
Activity Score 102

i dnt get it

Eugens's picture
Activity Score 2624

how can you people not get such a simple idea? food doesn't come back. shows food in places they're certainly not coming back from. it can't get any simpler. and yet, here you are, with your comments. if this was hard to get, I shudder to think what picking up a book might do to you.

kleenex's picture
Activity Score 48087

not a great idea.

ishiboy's picture
Activity Score 497

I really think this is a ridiculous idea. And since Eugens has opened the door, let me mention quite frankly, that trying to give such a strong explanation isn't really going to sell - try saying all this to awards show judges. Sure lobbying might help this win at some local award, but it doesn't stand a chance at a level beyond that. And by the way, it's not about getting the idea, it's just that it's too forced. Lame, is more like it.

MoveOn's picture
Activity Score 63

Love it. But I'm not quite sure b&w works better than colour in this case. I always imagined my insides to be colourful and more fleshy and b&w doesn't allude to that. But I have to see both side by side to really judge. Great effort though.