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Food no coming back, Chicken

Agency: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Ogilvy, India for Eno, within the category: Pharmaceutical.

Eno. Food no coming back.

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Art Director / Copywriter: Saji Johnny Kundukulam

Comments (13)

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Highest Rated

Doracheshuff's picture
Doracheshuff
Activity Score 6

Nice intellectual campaign!!!! 10 on 10

pierrelastname's picture
pierrelastname
Activity Score 2869

mmm no.

MissCopywriter's picture
MissCopywriter
Activity Score 168

Still don't get it...

MoveOn's picture
MoveOn
Activity Score 63

Seriously? It looks like an animal stuck in a place they could never return from and I'm guessing ENO reduces reflux. Which means food won't come back to give you discomfort.

Hadrons's picture
Hadrons
Activity Score 6041

Eno is the most global of GSK's gastrointestinal products. The fast-acting effervescent fruit salts, used as an antacid.
This medicine helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence.
This medicine belongs to the class of medicines called antacids. It works by neutralising excess acid which protects the stomach and also helps relieve symptoms of indigestion. It also helps release trapped wind which is expelled during belching or burping.

Now, what they tried to do is show nice desert undulating dunes , looking like a nice chicen (?)... and tell their clients the food won''t "come back" (puke)... taking the antacid.k

Does this look like chicken to you ??

Edit: Maybe they promise your stomach will be dry as the desert....

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

girish miglani's picture
girish miglani
Activity Score 6

how a creative that takes a long story to explain, is impressive??

Girish Miglani, Creative Director.

Hadrons's picture
Hadrons
Activity Score 6041

who mention the word impressive ? :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

corporal_hicks's picture
corporal_hicks
Activity Score 365

The desert is not the chicken. There's a little chicken in there. Way too forced but idea is ok.

Doracheshuff's picture
Doracheshuff
Activity Score 6

Nice intellectual campaign!!!! 10 on 10

girish miglani's picture
girish miglani
Activity Score 6

is it??? u really got it at first sight??

Girish Miglani, Creative Director.

dearturki's picture
dearturki
Activity Score 311

i think its showing some creature lost in somewhere, and will never find its way back.

ishiboy's picture
ishiboy
Activity Score 497

Hopefully, campaigns like these, no coming back.

girish miglani's picture
girish miglani
Activity Score 6

not impressive... y wud u do a print creative that needs explanation?

Girish Miglani, Creative Director.

Vidya_Gore's picture
Vidya_Gore
Activity Score 4

it is too difficult to understand at first glance, it took me the second print ad after the lamb one to fathom what they actually want to say. Will the layman really get this? He would walk off.

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