ENO: Food Balloon, Pig Knuckle

Make heavy meal "light"

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung

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dadada's picture
1719 pencils

unaesthetic visual

Everybody is creative, be yourself.

Disfrazado's picture
5 pencils

That looks like Eno full me of gas.

kaufenverkaufen's picture
12 pencils

Looks like a German "Saumagen".

rakel's picture
250 pencils

what is that food?!

YJ's picture
374 pencils

Your description says "Make a heavy meal light", yet your headline in the artwork says "Make heavy meal light", which doesn't sound right. Also, the whole balloon aspect of the visual is hard to get to. It took me looking at all three to get that. I see what you're trying to do, but it's just not working for me personally.

everartz's picture
7611 pencils

for some reason i thought this is an italian campaign! :D
too bad.. and by the way whats that balloon looking worm?

| Everartz |

luispiter's picture
2756 pencils

I love this campaing

kleenex's picture
27802 pencils

nice idea.

Lazarus's picture
1502 pencils

Sick. And I mean yuck, not good.

taarahiman's picture
9 pencils

good concept. but visual is not appealing.

CuriousPencil's picture
4227 pencils

Balloons. Making heavy meals light. Shame the visuals make it look like all the food is bloated. Filled with gas. See where I'm going here? This could immediately be a better campaign for anti-flatulence pills.

TommyO's picture
1866 pencils

WTF is that?!

mr.x's picture
952 pencils

thats disgusting.

Eddie Morgan's picture
Eddie Morgan
46 pencils

fake global initiative

martois's picture
67 pencils

yuk, thats just wrong on so many levels!!!

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ElCaza89's picture
315 pencils

looks disgusting.

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