ENO: Food Balloon, Burger
Make heavy meal "light"
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung


15 comments
These would be great as ambient too.
as ambient it could be great, but such made in print, i don't think so.
Everybody is creative, be yourself.
agree with you guys. awesome ambiente, print... not so much.
I like it, butthe only problem is you can barely see the white little straw\string over the white background..
the idea is not bad but i think that like it's executed it lacks aesthetic.
Everybody is creative, be yourself.
Nice. Simple
I read this as bloating.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
I had to view the image large to realize that was a balloon.
As I stated on the pig knuckle ad, the headline seems to be incorrect. The description says "Make a heavy meal light" and the actual headline says "Make heavy meal light". It should either match the description, or should be "Make heavy meals light". Anyway, the balloon concept doesn't really jump out. But, I agree with what the others said above about this maybe working as an ambient. When you can see the dimensions of it and that is obviously a balloon, then I think it can work. It just isn't translating as a print ad, in my opinion.
FYI - The descriptions are just written by the site admin, Ivan.
Ah, OK. Thanks Happy.
Hahaha nice... Simple
www.barcreativo.com
where would you place this as ambient?
yes... yes..yes.... This is great ambient idea... !
Good idea, bad execution.