ENO: Food Balloon, Burger

Make heavy meal "light"

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: William Tsang, Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Photographer: Raymond Ng
Retoucher: Bon Leung

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Blashyrkh's picture
32701 pencils

These would be great as ambient too.

dadada's picture
1719 pencils

as ambient it could be great, but such made in print, i don't think so.

Everybody is creative, be yourself.

antoniobac's picture
192 pencils

agree with you guys. awesome ambiente, print... not so much.

DBB's picture
1218 pencils

I like it, butthe only problem is you can barely see the white little straw\string over the white background..

dadada's picture
1719 pencils

the idea is not bad but i think that like it's executed it lacks aesthetic.

Everybody is creative, be yourself.

Glut's picture
3947 pencils

Nice. Simple

rebelscum's picture
2114 pencils

I read this as bloating.


I have thousands of pencils and $1.50 so I'm off to Starbucks

atb2005's picture
13567 pencils

I had to view the image large to realize that was a balloon.

YJ's picture
374 pencils

As I stated on the pig knuckle ad, the headline seems to be incorrect. The description says "Make a heavy meal light" and the actual headline says "Make heavy meal light". It should either match the description, or should be "Make heavy meals light". Anyway, the balloon concept doesn't really jump out. But, I agree with what the others said above about this maybe working as an ambient. When you can see the dimensions of it and that is obviously a balloon, then I think it can work. It just isn't translating as a print ad, in my opinion.

HappyHour's picture
2387 pencils

FYI - The descriptions are just written by the site admin, Ivan.

YJ's picture
374 pencils

Ah, OK. Thanks Happy.

luispiter's picture
2756 pencils

Hahaha nice... Simple

Ron Burgundy's picture
Ron Burgundy
1636 pencils

where would you place this as ambient?

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

yes... yes..yes.... This is great ambient idea... !

jfg's picture
29 pencils

Good idea, bad execution.

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