Eno: Duck vs Octopus

Settle disagreements.

Advertising Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Creative Directors: Gavin Simpson, Tan Chee Keong
Copywriters: Boone Wong, Gavin Simpson
Art Directors: Nikken Chong, Tan Chee Keong
Photographer: Wizard Photography
Account Supervisors: Melanie Mei, Edmund Wong
Account Manager: Shireen Peterson
Print Producer: Mandy Lee
Designer: Nikken Chong

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8 comments

pierrelastname's picture
pierrelastname
2869 pencils

WEIRD

zaheenkb's picture
zaheenkb
56 pencils

Nice

Zaheen

Inkwell's picture
Inkwell
148 pencils

Once I realized that "Eno" is an antacid, I got it. Shouldn't the food be fighting the diner, though?

jackblack's picture
jackblack
2261 pencils

Your stomach should be fighting the food. Having one food win over another makes no sense whatsoever. But I'm a sure a young judge somewhere will vote it in.

MindDrift's picture
MindDrift
1105 pencils

You're overthinking it. The visual says "upset stomach". It's showing you the problem. It doesn't matter if the octopus wins the fight.

certaintly's picture
certaintly
4060 pencils

lol.

execution saves the boring concept

VinnyLakselv's picture
VinnyLakselv
108 pencils

It´s good, but when I access a site about ads I see some advertising that use food like live animals (pigs, ducks, hens, fish...) I think it´s gonna be a tendence and it´s not good. By the way, this ads has a interesting line. Good, but just good.

dave2001's picture
dave2001
117 pencils

nice execution

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