Eno: Bubbles, 3

Campaign for Eno fizzy antacid tablets.

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Basab Tito Mazumdar
Copywriters: Ajay Gahlaut, Vikash Chemjong
Photographer: Pankaj Arora
Illustrator: Basab Tito Mazumdar
Post Production: Sudhir Gautam

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13 comments

Guest's picture
Guest

Guess the art direction accidentally laid the copy/copies in black.

Guest's picture
Guest

This is so badly done, it's very easy to overlook the fact that this is supposed to be a chicken.

Guest's picture
Guest

Where is the idea? or rather what is the idea?

FourT6and2's picture
FourT6and2
218 pencils

lol, there's no copy, no log, no nothing. If I saw this somewhere how would I know what it was for? It's just an image. Could be art or something in a gallery. It's not advertising.

Guest's picture
Guest

The pig is clear to recognize, the fish is also so easily but as far i know the first one is a shape of a duck. That is not in the known chicken shape. I also did not find the copy. No problem, after viewing the product name I realized the Idea behind it and it is really good...I liked it.

Guest's picture
Guest

this is the weakest of the three in terms of visualization...

Jupiter's picture
Jupiter
547 pencils

this is the weakling of the three in terms of visualization of a chick...idea is cool.

commenting just to gather more pencils:-)

the_lizard_king's picture
the_lizard_king
1259 pencils

I dont like it

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

this is supposed to be a chicken? hmmmm

Guest's picture
Guest

That looks more like a stomach to me...

dollypoppin's picture
dollypoppin
1423 pencils

A chick or a duck?

---------
"Nihil sub sole novum"

Guest's picture
Guest

YES!, YES!, YES!, Oh JOY!!!!!!!! I see the Duck?, or chick?, Brilliant!!!! What the hell is this?
Nice bubbles though.

Paridhi.'s picture
Paridhi.
122 pencils

great great !

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