Engelleri Kaldir Removing Barriers Movement: Street Drain

Due to the lack of walking areas specifically designated for them, our disabled friends are pushed outside the social life. Are you aware?

Advertising Agency: McCann Erickson Istanbul
Creative Director: Uğur Çakır
Associate Creative Director: Oktar Akın
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
Account Supervisor: Yagmur Erengul
Photographer: Gökce Erenmemisoglu
Retouch: Gökce Erenmemisoglu, Firat Yildiz

7 comments

morse's picture
morse
16752 pencils

Good campaign.

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bobby666's picture
bobby666
1460 pencils

why the drain - does it imply that they have been flushed down the drain - please do make me understand. i got the idea but the visual ideation i couldn't get.

cagatay's picture
cagatay
3 pencils

"sometimes a drain could be a barrier". İf you try to go over a drain like that with a wheel chair,you can stuck in it easily. Got it?

second_creator's picture
second_creator
754 pencils

sum1 plz xplain

copywriter

ivan's picture
ivan

People with disabilities see everyday objects differently.

firat's picture
firat
101 pencils

The headline is: "The barrier is sometimes just a drain."

rolling.stone's picture
rolling.stone
2740 pencils

nice campaign but i think copy is not properly translated

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