Engelleri Kaldir Removing Barriers Movement: Street Drain
Due to the lack of walking areas specifically designated for them, our disabled friends are pushed outside the social life. Are you aware?
Advertising Agency: McCann Erickson Istanbul
Creative Director: Uğur Çakır
Associate Creative Director: Oktar Akın
Art Director: Fırat Yıldız
Copywriter: Deniz Tan
Account Supervisor: Yagmur Erengul
Photographer: Gökce Erenmemisoglu
Retouch: Gökce Erenmemisoglu, Firat Yildiz
Comments
Good campaign.
why the drain - does it imply that they have been flushed down the drain - please do make me understand. i got the idea but the visual ideation i couldn't get.
"sometimes a drain could be a barrier". İf you try to go over a drain like that with a wheel chair,you can stuck in it easily. Got it?
sum1 plz xplain
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
People with disabilities see everyday objects differently.
The headline is: "The barrier is sometimes just a drain."
http://www.elmaaltshift.com
nice campaign but i think copy is not properly translated
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