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Switch off unused lights

Agency Network: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by Saatchi & Saatchi, Finland for Engage the brain, within the category: Public Interest, NGO.

Stop thinking. Act!!! Fold this AD

Comments (12)

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silvi's picture
silvi
Activity Score 4172

A little forced

atb2005's picture
atb2005
Activity Score 13557

What do headphones have to do with thinking?

KunIstvan's picture
KunIstvan
Activity Score 26

Nothing really.... but it has everything to do with energy consumption. Just my 2 cents.

atb2005's picture
atb2005
Activity Score 13557

The ad talks about switching off lights, not headphones. That's why I think there's no link whatsoever between illustration and copy. Headphones do consume energy too, but not that much.

Dzsoi's picture
Dzsoi
Activity Score 8518

Something must be wrong with me. I agree with you AGAIN. This is a confusingly forced visual trick. And the bodycopy above tells you ahead what the "big solution" will be (when you switch off 5 unused...).

Guest's picture
Guest

Mad advertising.

Guest's picture
Guest

Interesting!!

Guest's picture
Guest

Nice!

Guest's picture
Guest

Fantastic!

bobby666's picture
bobby666
Activity Score 1460

though the idea is a bit forced over here, nonetheless its superb. great idea, great illustration and great innovation. enlightening.

Guest's picture
Guest

It's supposed to be a lightswitch. A round lightswitch. Took me a minute to see it... thought it was a "shush" at first. Not too many round switchplates where I live.

7h3o's picture
7h3o
Activity Score 166

Sorry, I followed the ad's suggestion and stopped thinking.

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