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squirrely's picture
316 pencils

Nice art-work.

uldis's picture
17 pencils

pIMP MY rIDE thing :D

addyhoch10's picture
2592 pencils

this reminds me of this art piece called "phat car", unfortunately i don't remember the artist. i think he did more stuff like this. "fattening" every day life's objects.

whitespace's picture
1953 pencils


act's picture
535 pencils

yes this is a stolen idea taken from the "fat car" installation art piece done 2 years ago by Austrian artist Erwin Wurm in his first major show in San Francisco.

addyhoch10's picture
2592 pencils

erwin wurm! yeah, that's his name, thanks. but actually i think this car looks funnier than wurm's (maybe it's because this one hasn't been built for real)
i don't know if the whole idea is stolen, let's say this one is "inspired" by wurm's work. i like it anyway, great a d

d.schatz's picture
2 pencils

This is so Erwin Wurm, you right!

Capitalist's picture
132 pencils

I don't think they stole the idea, they might have taken Erwin Wurm techniques and applied an insight to make it work for this project. That's called borrowing not stealing. I love this campaign. Great job dudes...

nemesis's picture
761 pencils

awesome art direction... i want that car!

salamandos's picture
1947 pencils

do sth. original, be the innovator, don't "borrow" from other artists

morukai13's picture
8 pencils

a very very briliant idea, nice campaign nice visual...

artist's picture

This is another example of how advertising steals from the arts... sad, sad world. It doesn't even change the concept or enhance it or even turn it into parody. Just plain old plagiarism.

dmw000's picture
4 pencils

I agree! this is not a brilliant idea. this is just some art director going through an art book and shoe horning someone elses idea into a campaign without adding anything to it.. rather, it just dumbs it down. sad.

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