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Published/Aired: 
December 2007
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Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

Comments (32)

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Highest Rated

velle's picture
velle
1550 Activity Scores

benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.

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