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Agency: 
Published/Aired: 
December 2007
Like
108
Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

Comments (32)

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Highest Rated

velle's picture
velle
Activity Score 1550

benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.

jazarah's picture
jazarah
Activity Score 1262

hahaha my nephews will destroy their toys and then do this :)

HV's picture
HV
Activity Score 212

Im shocked this won the in Cannes (even the GP). Done better before:

http://www.luerzersarchive.net/nickelodeon.html?a=75641

I think this is the clearest case of proof that the Cannes award show sucks!

Its just a big money machine with a poor jury, sad.

Pacific Blue's picture
Pacific Blue
Activity Score 335

A bored kid is a dangerous kid.

Guest commenter's picture
Guest commenter

Yeah. no joke.

Pogi5's picture
Pogi5
Activity Score 253

LOL...takes me back. Boring walks home from school always got exciting once we got to the overpass.

sonucoues2002's picture
sonucoues2002
Activity Score 804

REMIND ME MY CHILDHOOD

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

adniel's picture
adniel
Activity Score 31

please dude. stop stealing others comments...

julezs's picture
julezs
Activity Score 100

very similar to a nickelodeon (i think) campaign not too long ago... about keeping kids entertained, or they will be up to their pranks (pouring soap powder in the swimming pool, tying somebody's shoelaces together etc)

i think these are well executed, but the nickelodeon one was nicer imho

JAGGY's picture
JAGGY
Activity Score 1382

This ones also not cool.

Jaggy, MICA Ahmedabad

Jumo's picture
Jumo
Activity Score 592

… no so dangerous but funny !! I like it a lot !!
Toys are not the only solution to make childs unbored !!

---
Jumo,
Art Director FP7 Morocco

Davosk's picture
Davosk
Activity Score 4815

Very nice campaign. I have kids and I am always buying batteries for something.

wahwah's picture
wahwah
Activity Score 120

insightful!

Naziro's picture
Naziro
Activity Score 350

it's v nice idea

but mr afraid that the kids will start doing this instead of buying battery for theie toys :P

nice one

NITROXROX's picture
NITROXROX
Activity Score 130

Reminds me of the work done for Nickelodean a few years back. Think it was something like "keep them occupied or else"

kre8's picture
kre8
Activity Score 989

exactly. complete rip-off. only, that campaign was relevant.

chavezonico's picture
chavezonico
Activity Score 22

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

chavezonico's picture
chavezonico
Activity Score 22

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

adrookie's picture
adrookie
Activity Score 8

Has anyone got the the Nickelodeon ads? I think they won at Cannes. They were way better.

m í t i c o's picture
m í t i c o
Activity Score 676

Jajaja, que buena está esta pieza. Exellent campaing. Quién no hizo eso de niño !?

http:///artektracho.blogspot.com

Totto's picture
Totto
Activity Score 685

Kid spit is poisonous.

Intelligent ads are the need of the hour.

JediByKnight's picture
JediByKnight
Activity Score 184

brilliant insight. died laughing.

joelapompe's picture
joelapompe
Activity Score 3833

I love these ones! Great job.

http://www.joelapompe.net / Facebook : Joelapompe

glm201's picture
glm201
Activity Score 2

Nice campaign... Any idea who the photographer was on this?

bompa's picture
bompa
Activity Score 318

lion is comming. Great Campaign, lovely.

fractalrene's picture
fractalrene
Activity Score 1504

This campaign might be one of the contenders for the press grand prix at Cannes 2008.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Yes, Grand Prix confirmed!

marco's picture
marco
Activity Score 118

Yah Adrookie here you go....

http://www.coloribus.com/paedia/prints/2007/06/06/201509/

only made shortlist in 2005

Shaka_Zulu's picture
Shaka_Zulu
Activity Score 116

Oh no! Why???? Nothing under the sun is new. It's not what you do, it's how you do it!

Now... inspire me!

Copywriter3003's picture
Copywriter3003
Activity Score 30

so lemme get this....

children need electronic toys to not be bad.

and these were "creative" people who made this ad.

anyone not see the irony in that?

Guest's picture
Guest

드러워 짜증나

toalr2's picture
toalr2
Activity Score 30

fantastic

velle's picture
velle
Activity Score 1550

benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.

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