Energizer, Scary things happen in the dark: Teeth
Scary things happen in the dark
Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.
Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007
10 comments
hahahaaa, possibly the best of them all.
The only one that works for me...
No no...visuals are used as an excuse...i don't like this work.
This is funny. I like Grandpa/Grandma/Grandthing sitting on the kid as well.
Except the fat guy about to sit over the kid, nothing is scary in this campaign. So either change the line. Or make two more scary executions. But SCARY doesn't go with selling batteries. So change the line.
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Jaggy, MICA Ahmedabad
JAJAJAJAJAJAJAJAJAJAJAJAJAJA this is dashit!!!....i love it..... LOL
Quick, someone do a Paris Hilton spoof!
Haha, this is too brilliant! I love the grainy feel. Awesome
I like it!!! It's the best of all!! It makes me need to buy the product!! eficient
UUUUUGH!!!!
so disgusting!
i love it.
others in campaign pale to this.