Energizer, Scary things happen in the dark: Teeth

Energizer, Scary things happen in the dark: Teeth
Average: 6 (34 votes)

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007

10 comments

kaza777's picture
166 pencils
kaza777

hahahaaa, possibly the best of them all.

brain123's picture
830 pencils
brain123

The only one that works for me...

Torenaga's picture
140 pencils
Torenaga

No no...visuals are used as an excuse...i don't like this work.

Pogi5's picture
253 pencils
Pogi5

This is funny. I like Grandpa/Grandma/Grandthing sitting on the kid as well.

JAGGY's picture
1382 pencils
JAGGY

Except the fat guy about to sit over the kid, nothing is scary in this campaign. So either change the line. Or make two more scary executions. But SCARY doesn't go with selling batteries. So change the line.

www.advertisingportfolio.blogspot.com

Jaggy, MICA Ahmedabad

Zeus's picture
914 pencils
Zeus

JAJAJAJAJAJAJAJAJAJAJAJAJAJA this is dashit!!!....i love it..... LOL

nice gaijin's picture
815 pencils
nice gaijin

Quick, someone do a Paris Hilton spoof!

Michael Wolmans's picture
94 pencils
Michael Wolmans

Haha, this is too brilliant! I love the grainy feel. Awesome

Linitacolombia's picture
22 pencils
Linitacolombia

I like it!!! It's the best of all!! It makes me need to buy the product!! eficient

biabitch's picture
300 pencils
biabitch

UUUUUGH!!!!

so disgusting!

i love it.

others in campaign pale to this.