Energizer, Scary things happen in the dark: Teeth

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007


kaza777's picture
166 pencils

hahahaaa, possibly the best of them all.

brain123's picture
830 pencils

The only one that works for me...

Torenaga's picture
140 pencils

No no...visuals are used as an excuse...i don't like this work.

Pogi5's picture
253 pencils

This is funny. I like Grandpa/Grandma/Grandthing sitting on the kid as well.

JAGGY's picture
1382 pencils

Except the fat guy about to sit over the kid, nothing is scary in this campaign. So either change the line. Or make two more scary executions. But SCARY doesn't go with selling batteries. So change the line.


Jaggy, MICA Ahmedabad

Zeus's picture
912 pencils

JAJAJAJAJAJAJAJAJAJAJAJAJAJA this is dashit!!!....i love it..... LOL

nice gaijin's picture
nice gaijin
815 pencils

Quick, someone do a Paris Hilton spoof!

Michael Wolmans's picture
Michael Wolmans
94 pencils

Haha, this is too brilliant! I love the grainy feel. Awesome

Linitacolombia's picture
22 pencils

I like it!!! It's the best of all!! It makes me need to buy the product!! eficient

biabitch's picture
298 pencils


so disgusting!

i love it.

others in campaign pale to this.

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