Energizer, Scary things happen in the dark: Pee

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007

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18 comments

juliangray's picture
juliangray
987 pencils

im sorry but this has no creative insight whatsoever.

even this case doesnt work, when its dark and dont see shit you take a piss sitting. its that big of deal?

Spanky's picture
Spanky
4895 pencils

the false teeth execution kinda works. the couch is bad. but this one is the worst.

Disco Munky's picture
Disco Munky
3900 pencils

Who chooses then to take a piss? And if they were taking the piss before the power out, why did they change up their aim? Rubbish.

Doin' it for the points

Pogi5's picture
Pogi5
253 pencils

I actually don't find this too bad at all. lol.

cperry's picture
cperry
280 pencils

Yeah I agree with above. Its funny and different

Ant's picture
Ant
64 pencils

wat a joke

Kateter's picture
Kateter
2020 pencils

false teeth made me fall off the chair. very funny.
grandma is weak.
toilet is bad.

overall I like the concept: the funny side of power outs. if the whole series was as strong as false teeth (not necessarily so gross) it would be a great campaign.

Wordnerd's picture
Wordnerd
6662 pencils

after reading the description that's really not a bad campaign! like it. execpt the toilet if someone already was sitting there, he was about to piss on - then maybe.. :P

Pauflies's picture
Pauflies
205 pencils

Yes, i agree what your saying. The two others work perfectly, this one it's the worst of all, i think also in the dark we use to piss in the toilet...

http://pauflies.blogspot.com/

cperry's picture
cperry
280 pencils

I seem to remember this same situation in college, 4 a.m. and about 4 20 ounces down. I can relate only I am pretty sure the power was on. Crap!

Wordnerd's picture
Wordnerd
6662 pencils

was it scary? ;)

monicamexico's picture
monicamexico
830 pencils

Have a guy peeing in a closet. That's better.

Zeus's picture
Zeus
912 pencils

Good work...is very funny

Guest's picture
Guest

wow! so fluckin funny jk jk

Guest's picture
Guest

i agree above lol lol lol lol lol lol

Guest's picture
Guest

crap

Guest's picture
Guest

wow this is not very scary to me

Guest's picture
Guest

i think this is stup

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