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Park

Agency: 
Published/Aired: 
December 2007
Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

Comments (15)

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Highest Rated

velle's picture
velle
Activity Score 1550

omg i used to do things like this to my brother

Saturno's picture
Saturno
Activity Score 12

Estaría bueno que las situaciones sean de peligro inminente o más extremas de los niños, porque hay avisos en donde las situaciones son tiernas (como la del nene que le puestra su pitito a la nena).

Pogi5's picture
Pogi5
Activity Score 253

Lol. This one is a little outrageous compared to the others. Barefoot in a playground is one thing. A toddler carrying duct tape is just craziness! Me likey!

sonucoues2002's picture
sonucoues2002
Activity Score 804

THIS ONE IS DIFFRENT
I LIKE THIS ONE TO

http://adsoftheworld.com/forum/dungeon/dhl_santa

hoperator's picture
hoperator
Activity Score 80

very nice

JAGGY's picture
JAGGY
Activity Score 1382

This ones not cool.

Jaggy, MICA Ahmedabad

Jumo's picture
Jumo
Activity Score 592

This one is the best one !! Remind me my childhood ;)

---
Jumo,
Art Director FP7 Morocco

Totto's picture
Totto
Activity Score 685

like the insight.

Intelligent ads are the need of the hour.

Chris's picture
Chris
Activity Score 1985

original thinking here

salvarredy's picture
salvarredy
Activity Score 354

Nice campaign,
this one it's very nice.

Paul Eveleigh's picture
Paul Eveleigh
Activity Score 111

I'd rather see my kids having this sort of fun than relying on battery-powered toys.

getconnected2001's picture
getconnected2001
Activity Score 987

Ivan, we were expectind a separate link devoted to Cannes results like last year.
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

ivan's picture
ivan

Yes, it's coming!

dreamer_'s picture
dreamer_
Activity Score 161

Lo que mas me gusta de esta campaña es el concepto creativo al que llegó DDB. Muy buen trabajo!

Constantin.01's picture
Constantin.01
Activity Score 66

Very nice insight. Well executed.

velle's picture
velle
Activity Score 1550

omg i used to do things like this to my brother

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