Advertisement

Pants

Agency Network: 
Published/Aired: 
December 2007
Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Print advertisment created by DDB, South Africa for Energizer, within the category: Gaming.

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

Comments (24)

Log in or register to post comments

Highest Rated

BFB's picture
BFB
Activity Score 936

Great Campaign! I love the insight :):)

jazarah's picture
jazarah
Activity Score 1262

nice, I liked it

Pogi5's picture
Pogi5
Activity Score 253

Gahahahaha. Way to go guys!

sonucoues2002's picture
sonucoues2002
Activity Score 804
Get-a-Fix's picture
Get-a-Fix
Activity Score 351

Fantastic campaign! At last something refreshingly fresh. Kudos to the team!

jason_cyc's picture
jason_cyc
Activity Score 2

wow,haha i can't stop to laugh
it's funny and good creative!

BFB's picture
BFB
Activity Score 936

Great Campaign! I love the insight :):)

JAGGY's picture
JAGGY
Activity Score 1382

Hilarious. Nice.

Jaggy, MICA Ahmedabad

kanja's picture
kanja
Activity Score 100

i like it too...

Jumo's picture
Jumo
Activity Score 592

Please, let my toys die !! :D

---
Jumo,
Art Director FP7 Morocco

izzlah's picture
izzlah
Activity Score 229

wicked !

PeteRowden's picture
PeteRowden
Activity Score 11

If this was an advert for the fun you can have WITHOUT batteries, it would be passable.

But it's not.

So it's poor.

What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.

ricklongo's picture
ricklongo
Activity Score 1244

It's targeted at parents, who will have a wholly different idea of the situation.

Naziro's picture
Naziro
Activity Score 350

HAHAHAHAHAAAAAAAAAAAAAAAA

V NICE CAMPAIGN

mikepants2005's picture
mikepants2005
Activity Score 504

This is the best campaign I've seen on here for years!

ricklongo's picture
ricklongo
Activity Score 1244

Got me laughing outloud. Really good.

teenie's picture
teenie
Activity Score 1894

Ha! These are brilliant. Love them.

Albondiga's picture
Albondiga
Activity Score 96

Excellent. Great stuff guys.

m í t i c o's picture
m í t i c o
Activity Score 676

jejeje, good insight.

http://artektracho.blogspot.com

Rajib's picture
Rajib
Activity Score 369

Mindblowing campaign... keep it up..

Deevesh's picture
Deevesh
Activity Score 5

it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D

Marcela Cáceres's picture
Marcela Cáceres
Activity Score 108

Justo cuando piensas que no hay salida, la hay... Que buen insight

gilly f.'s picture
gilly f.
Activity Score 39

cute but wrong age huh?

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

will a toy really work against this experience....lol

tanvir

toalr2's picture
toalr2
Activity Score 30

Brilliant Campaign

Advertisement