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Agency: 
Published/Aired: 
December 2007
Description: 

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Never let their toys die.
The world's longest lasting battery.
Energizer

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart

Comments (18)

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Highest Rated

hollywood's picture
hollywood
Activity Score 103

I'm with "Quink"... nice, but Grand Prix? Is this really pushing the Press category forward in anyway? The Luxor stuff was unlucky not to get the nod.

http://adsoftheworld.com/media/print/luxor_highlighters_che
http://adsoftheworld.com/media/print/luxor_highlighters_hitler
http://adsoftheworld.com/media/print/luxor_highlighters_chaplin

Pogi5's picture
Pogi5
Activity Score 253

These are great. Could see this being applied to other products/services, but great use of an everyday situation nonetheless!

fractalrene's picture
fractalrene
Activity Score 1504

Good campaign, nice thinking. I would make the crop closer. Good job!

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

Bravo! DDB South Africa!

sonucoues2002's picture
sonucoues2002
Activity Score 804

best among the rest

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

JAGGY's picture
JAGGY
Activity Score 1382

Very nice. Love it.

Jaggy, MICA Ahmedabad

Mandla N's picture
Mandla N
Activity Score 90

Guys this is uitstekend werk...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Uitstekend werk indeed! Goed gedaan guys

m í t i c o's picture
m í t i c o
Activity Score 676

Execllent !!

rony.wany's picture
rony.wany
Activity Score 50

gr8

Totto's picture
Totto
Activity Score 685

this is good.

Intelligent ads are the need of the hour.

Vicomte's picture
Vicomte
Activity Score 287

I think it´s a very good campaign. New approach of batteries

glorifiedproofreader's picture
glorifiedproofreader
Activity Score 30

Hilarious! I have kids; you don't know how true these ads are!

decreative's picture
decreative
Activity Score 102

Good Campaign; Need'd more Art Direction to add-up the value to it.

Quink's picture
Quink
Activity Score 234

sorry, but i can't believe this won a grand prix! same idea has been done for Nickolodeon TV.

thelionaspirant's picture
thelionaspirant
Activity Score 143

this is so not worthy of a grand prix.

budibud's picture
budibud
Activity Score 128

I love the look from the kid.... Pure evil...
XD
Great!

Boediboed
Trying to retire ad-man

Deevesh's picture
Deevesh
Activity Score 5

Good works guys....

hollywood's picture
hollywood
Activity Score 103

I'm with "Quink"... nice, but Grand Prix? Is this really pushing the Press category forward in anyway? The Luxor stuff was unlucky not to get the nod.

http://adsoftheworld.com/media/print/luxor_highlighters_che
http://adsoftheworld.com/media/print/luxor_highlighters_hitler
http://adsoftheworld.com/media/print/luxor_highlighters_chaplin

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