Energizer: Mechanic

Take your day everywhere, 6 LED headlight.

Advertising Agency: DDB Argentina. Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui, Pablo Battle
Creative Director: Fernando Tchechenistky, Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek
Published: March 2010

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15 comments

makelogobigger's picture
makelogobigger
417 pencils

nice art direction

STFU and Make the Logo BIGGER!

mikeelrapido's picture
mikeelrapido
1929 pencils

Looks like Ford Focus ad...

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Hiperion's picture
Hiperion
3138 pencils

mexican mask, chicken heads and now this...
(YAWN)

mediaeater's picture
mediaeater
377 pencils

very old art-technic

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

We seem to be having a glut of painting with light pictures.
Light pens, Ford Focus, TalkTalk, and I'm sure their are others.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

The problem is, you don't get it straight away because you don't see the illustrators quick enough...

Artvertising's picture
Artvertising
2 pencils

Do U know that something called Flash exist? And you could take photos with one of this?

capywriter's picture
capywriter
5511 pencils

it's a print... you have all the time you want to take a closer look... and it's not that it's taking you hours to see the whole picture...
Still, not so keen on these...

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Dude!

Have you ever heard of the 2-second rule in print?

That's exactly how much time people spend examining your ad...

Martinn's picture
Martinn
16 pencils

Heyyyy!!! Very very nice ad!!! nice art good idea. I like it.

dheeraj4uuu's picture
dheeraj4uuu
34 pencils

nice art....superb

Phil Lestino's picture
Phil Lestino
1672 pencils

good

Guest's picture
Guest

the light effect was made in 3D by www.estilo3d.com

michelangelo's picture
michelangelo
660 pencils

andy warhol where are you?

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