Mario Galaxy2

April 2016
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Also From This Campaign (1 items)

Advertising Agency: DDB Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Art Director: Victor Rojas
Copywriter: Rodrigo Rothschild
Planner: Juan Luis Isaza
Account Manager: Matías Del Campo
Account Supervisor: Stephanie Roldan
Producers: Marcelo Genel, Damiana Marin
Illustrator: Victor Rojas
Software Development: Konstantin Tokarev Assatiani

Comments (5)

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Highest Rated

CuriousPencil's picture
4225 Activity Scores

Mario Galaxy 2 is a game for the Nintendo Wii; the wireless Wi-mote, used to play the game, uses batteries. If you're playing a game, the last thing you want to happen is dead batteries. By focusing on the 'full game play-through', this idea implies that a Lot Of Time is used, by a Dedicated Player who Would Freak the F*ck out if dead batteries happen in their "I'm going to finish the game in one sitting" ego-fest. Ergo, therefore, this long-winded complicated domino of a campaign says "our batteries last a long time."