Energizer Lithium Batteries: Spit

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

32 comments

jazarah's picture
jazarah
1262 pencils

hahaha my nephews will destroy their toys and then do this :)

HV's picture
HV
212 pencils

Im shocked this won the in Cannes (even the GP). Done better before:

http://www.luerzersarchive.net/nickelodeon.html?a=75641

I think this is the clearest case of proof that the Cannes award show sucks!

Its just a big money machine with a poor jury, sad.

Pacific Blue's picture
Pacific Blue
335 pencils

A bored kid is a dangerous kid.

Guest commenter's picture
Guest commenter

Yeah. no joke.

Pogi5's picture
Pogi5
253 pencils

LOL...takes me back. Boring walks home from school always got exciting once we got to the overpass.

sonucoues2002's picture
sonucoues2002
804 pencils

REMIND ME MY CHILDHOOD

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

adniel's picture
adniel
31 pencils

please dude. stop stealing others comments...

julezs's picture
julezs
100 pencils

very similar to a nickelodeon (i think) campaign not too long ago... about keeping kids entertained, or they will be up to their pranks (pouring soap powder in the swimming pool, tying somebody's shoelaces together etc)

i think these are well executed, but the nickelodeon one was nicer imho

JAGGY's picture
JAGGY
1382 pencils

This ones also not cool.

Jaggy, MICA Ahmedabad

Jumo's picture
Jumo
592 pencils

… no so dangerous but funny !! I like it a lot !!
Toys are not the only solution to make childs unbored !!

---
Jumo,
Art Director FP7 Morocco

Davosk's picture
Davosk
4815 pencils

Very nice campaign. I have kids and I am always buying batteries for something.

wahwah's picture
wahwah
120 pencils

insightful!

Naziro's picture
Naziro
350 pencils

it's v nice idea

but mr afraid that the kids will start doing this instead of buying battery for theie toys :P

nice one

NITROXROX's picture
NITROXROX
130 pencils

Reminds me of the work done for Nickelodean a few years back. Think it was something like "keep them occupied or else"

kre8's picture
kre8
989 pencils

exactly. complete rip-off. only, that campaign was relevant.

chavezonico's picture
chavezonico
22 pencils

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

chavezonico's picture
chavezonico
22 pencils

jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo

adrookie's picture
adrookie
8 pencils

Has anyone got the the Nickelodeon ads? I think they won at Cannes. They were way better.

m í t i c o's picture
m í t i c o
676 pencils

Jajaja, que buena está esta pieza. Exellent campaing. Quién no hizo eso de niño !?

http:///artektracho.blogspot.com

Totto's picture
Totto
685 pencils

Kid spit is poisonous.

Intelligent ads are the need of the hour.

JediByKnight's picture
JediByKnight
184 pencils

brilliant insight. died laughing.

glm201's picture
glm201
2 pencils

Nice campaign... Any idea who the photographer was on this?

bompa's picture
bompa
318 pencils

lion is comming. Great Campaign, lovely.

fractalrene's picture
fractalrene
1504 pencils

This campaign might be one of the contenders for the press grand prix at Cannes 2008.

copywriter.txt's picture
copywriter.txt
828 pencils

Yes, Grand Prix confirmed!

marco's picture
marco
118 pencils

Yah Adrookie here you go....

http://www.coloribus.com/paedia/prints/2007/06/06/201509/

only made shortlist in 2005

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

Oh no! Why???? Nothing under the sun is new. It's not what you do, it's how you do it!

Now... inspire me!

Copywriter3003's picture
Copywriter3003
30 pencils

so lemme get this....

children need electronic toys to not be bad.

and these were "creative" people who made this ad.

anyone not see the irony in that?

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Guest

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toalr2's picture
toalr2
30 pencils

fantastic

velle's picture
velle
1550 pencils

benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.

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