Energizer Lithium Batteries: Spit
Never let their toys die.
The world's longest lasting battery.
Energizer
The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007
32 Comments
hahaha my nephews will destroy their toys and then do this :)
http://jazarah.net/
Im shocked this won the in Cannes (even the GP). Done better before:
http://www.luerzersarchive.net/nickelodeon.html?a=75641
I think this is the clearest case of proof that the Cannes award show sucks!
Its just a big money machine with a poor jury, sad.
A bored kid is a dangerous kid.
-------------------------------------
/// The clock is laughing in my face ///
Yeah. no joke.
LOL...takes me back. Boring walks home from school always got exciting once we got to the overpass.
REMIND ME MY CHILDHOOD
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa
please dude. stop stealing others comments...
very similar to a nickelodeon (i think) campaign not too long ago... about keeping kids entertained, or they will be up to their pranks (pouring soap powder in the swimming pool, tying somebody's shoelaces together etc)
i think these are well executed, but the nickelodeon one was nicer imho
This ones also not cool.
Jaggy, MICA Ahmedabad
… no so dangerous but funny !! I like it a lot !!
Toys are not the only solution to make childs unbored !!
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Jumo,
Art Director FP7 Morocco
Very nice campaign. I have kids and I am always buying batteries for something.
insightful!
it's v nice idea
but mr afraid that the kids will start doing this instead of buying battery for theie toys :P
nice one
Reminds me of the work done for Nickelodean a few years back. Think it was something like "keep them occupied or else"
exactly. complete rip-off. only, that campaign was relevant.
jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo
jajaja, hace tiempo uan campaña no me sorprendía tanto. muy buen trabajo
Has anyone got the the Nickelodeon ads? I think they won at Cannes. They were way better.
Jajaja, que buena está esta pieza. Exellent campaing. Quién no hizo eso de niño !?
http:///artektracho.blogspot.com
Kid spit is poisonous.
Intelligent ads are the need of the hour.
brilliant insight. died laughing.
I love these ones! Great job.
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Nice campaign... Any idea who the photographer was on this?
lion is comming. Great Campaign, lovely.
This campaign might be one of the contenders for the press grand prix at Cannes 2008.
Yes, Grand Prix confirmed!
Yah Adrookie here you go....
http://www.coloribus.com/paedia/prints/2007/06/06/201509/
only made shortlist in 2005
Oh no! Why???? Nothing under the sun is new. It's not what you do, it's how you do it!
Now... inspire me!
so lemme get this....
children need electronic toys to not be bad.
and these were "creative" people who made this ad.
anyone not see the irony in that?
드러워 짜증나
fantastic
benefit said in the headline which incidentally looks like a tagline; the total oppsoite of a benefit in visual.