Energizer Lithium Batteries: Park

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

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15 comments

Saturno's picture
Saturno
12 pencils

Estaría bueno que las situaciones sean de peligro inminente o más extremas de los niños, porque hay avisos en donde las situaciones son tiernas (como la del nene que le puestra su pitito a la nena).

Pogi5's picture
Pogi5
253 pencils

Lol. This one is a little outrageous compared to the others. Barefoot in a playground is one thing. A toddler carrying duct tape is just craziness! Me likey!

sonucoues2002's picture
sonucoues2002
804 pencils

THIS ONE IS DIFFRENT
I LIKE THIS ONE TO

http://adsoftheworld.com/forum/dungeon/dhl_santa

hoperator's picture
hoperator
80 pencils

very nice

JAGGY's picture
JAGGY
1382 pencils

This ones not cool.

Jaggy, MICA Ahmedabad

Jumo's picture
Jumo
592 pencils

This one is the best one !! Remind me my childhood ;)

---
Jumo,
Art Director FP7 Morocco

Totto's picture
Totto
685 pencils

like the insight.

Intelligent ads are the need of the hour.

Chris's picture
Chris
1987 pencils

original thinking here

salvarredy's picture
salvarredy
352 pencils

Nice campaign,
this one it's very nice.

Paul Eveleigh's picture
Paul Eveleigh
111 pencils

I'd rather see my kids having this sort of fun than relying on battery-powered toys.

getconnected2001's picture
getconnected2001
989 pencils

Ivan, we were expectind a separate link devoted to Cannes results like last year.
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

ivan's picture
ivan

Yes, it's coming!

Ivan Raszl, admin of AotW

dreamer_'s picture
dreamer_
161 pencils

Lo que mas me gusta de esta campaña es el concepto creativo al que llegó DDB. Muy buen trabajo!

Constantin.01's picture
Constantin.01
66 pencils

Very nice insight. Well executed.

velle's picture
velle
1550 pencils

omg i used to do things like this to my brother

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