Energizer Lithium Batteries: Pants

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

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24 comments

jazarah's picture
jazarah
1262 pencils

nice, I liked it

Pogi5's picture
Pogi5
253 pencils

Gahahahaha. Way to go guys!

sonucoues2002's picture
sonucoues2002
804 pencils
Get-a-Fix's picture
Get-a-Fix
351 pencils

Fantastic campaign! At last something refreshingly fresh. Kudos to the team!

jason_cyc's picture
jason_cyc
2 pencils

wow,haha i can't stop to laugh
it's funny and good creative!

BFB's picture
BFB
941 pencils

Great Campaign! I love the insight :):)

JAGGY's picture
JAGGY
1382 pencils

Hilarious. Nice.

Jaggy, MICA Ahmedabad

kanja's picture
kanja
100 pencils

i like it too...

Jumo's picture
Jumo
592 pencils

Please, let my toys die !! :D

---
Jumo,
Art Director FP7 Morocco

izzlah's picture
izzlah
227 pencils

wicked !

PeteRowden's picture
PeteRowden
11 pencils

If this was an advert for the fun you can have WITHOUT batteries, it would be passable.

But it's not.

So it's poor.

What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.

ricklongo's picture
ricklongo
1244 pencils

It's targeted at parents, who will have a wholly different idea of the situation.

Naziro's picture
Naziro
350 pencils

HAHAHAHAHAAAAAAAAAAAAAAAA

V NICE CAMPAIGN

mikepants2005's picture
mikepants2005
504 pencils

This is the best campaign I've seen on here for years!

ricklongo's picture
ricklongo
1244 pencils

Got me laughing outloud. Really good.

teenie's picture
teenie
1894 pencils

Ha! These are brilliant. Love them.

Albondiga's picture
Albondiga
96 pencils

Excellent. Great stuff guys.

m í t i c o's picture
m í t i c o
676 pencils

jejeje, good insight.

http://artektracho.blogspot.com

Rajib's picture
Rajib
369 pencils

Mindblowing campaign... keep it up..

Deevesh's picture
Deevesh
5 pencils

it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Justo cuando piensas que no hay salida, la hay... Que buen insight

gilly f.'s picture
gilly f.
39 pencils

cute but wrong age huh?

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

will a toy really work against this experience....lol

tanvir

toalr2's picture
toalr2
30 pencils

Brilliant Campaign

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