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Energizer Lithium Batteries: Pants

Energizer Lithium Batteries: Pants
Your rating: None Average: 8.2 (127 votes)

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

Comments

jazarah's picture 1272 pencils
jazarah | Wed, 2008-02-20 17:38

nice, I liked it

http://jazarah.net/blog/

Pogi5's picture 253 pencils
Pogi5 | Wed, 2008-02-20 19:38

Gahahahaha. Way to go guys!

sonucoues2002's picture 790 pencils
sonucoues2002 | Thu, 2008-02-21 00:13

this one is gud

RATE MY WORK

http://adsoftheworld.com/forum/dungeon/dhl_santa

Get-a-Fix's picture 351 pencils
Get-a-Fix | Thu, 2008-02-21 00:45

Fantastic campaign! At last something refreshingly fresh. Kudos to the team!

the killer's picture 1487 pencils
the killer | Thu, 2008-02-21 02:06

very nice, love the fun.

your work is your identity.
http://harshikcreations.blogspot.com/

jason_cyc's picture 2 pencils
jason_cyc | Thu, 2008-02-21 02:28

wow,haha i can't stop to laugh
it's funny and good creative!

BFB's picture 843 pencils
BFB | Thu, 2008-02-21 03:08

Great Campaign! I love the insight :):)

JAGGY's picture 1396 pencils
JAGGY | Thu, 2008-02-21 03:14

Hilarious. Nice.

Jaggy, MICA Ahmedabad

kanja's picture 98 pencils
kanja | Thu, 2008-02-21 03:43

i like it too...

Jumo's picture 588 pencils
Jumo | Thu, 2008-02-21 03:52

Please, let my toys die !! :D

---
Jumo,
Art Director FP7 Morocco

izzlah's picture 124 pencils
izzlah | Thu, 2008-02-21 04:40

wicked !

PeteRowden's picture 11 pencils
PeteRowden | Thu, 2008-02-21 05:14

If this was an advert for the fun you can have WITHOUT batteries, it would be passable.

But it's not.

So it's poor.

What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.

Dzsoi's picture 4558 pencils
Dzsoi | Thu, 2008-02-21 05:16

More fun? You know something that this ad doesn't say at all ;)

ricklongo's picture 1221 pencils
ricklongo | Thu, 2008-02-21 08:29

It's targeted at parents, who will have a wholly different idea of the situation.

Naziro's picture 346 pencils
Naziro | Thu, 2008-02-21 05:46

HAHAHAHAHAAAAAAAAAAAAAAAA

V NICE CAMPAIGN

mikepants2005's picture 438 pencils
mikepants2005 | Thu, 2008-02-21 08:25

This is the best campaign I've seen on here for years!

ricklongo's picture 1221 pencils
ricklongo | Thu, 2008-02-21 08:29

Got me laughing outloud. Really good.

teenie's picture 1910 pencils
teenie | Thu, 2008-02-21 09:34

Ha! These are brilliant. Love them.

Albondiga's picture 94 pencils
Albondiga | Thu, 2008-02-21 11:40

Excellent. Great stuff guys.

m í t i c o's picture 647 pencils
m í t i c o | Thu, 2008-02-21 15:30

jejeje, good insight.

http://artektracho.blogspot.com

Rajib's picture 371 pencils
Rajib | Fri, 2008-02-22 03:24

Mindblowing campaign... keep it up..

<<.... Method in Madness ....>>

Deevesh's picture 4 pencils
Deevesh | Tue, 2008-07-01 19:56

it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D

Marcela Cáceres's picture 112 pencils
Marcela Cáceres | Wed, 2008-07-16 16:32

Justo cuando piensas que no hay salida, la hay... Que buen insight

gilly f.'s picture 25 pencils
gilly f. | Tue, 2009-07-21 01:50

cute but wrong age huh?

tanvir hassan raju's picture 417 pencils
tanvir hassan raju | Tue, 2009-09-01 09:05

will a toy really work against this experience....lol

tanvir

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