Energizer Lithium Batteries: Pants

Energizer Lithium Batteries: Pants

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

Your rating: None Average: 8.2 (123 votes)

Comments

jazarah's picture

nice, I liked it

http://jazarah.net/blog/

Pogi5's picture

Gahahahaha. Way to go guys!

sonucoues2002's picture

Fantastic campaign! At last something refreshingly fresh. Kudos to the team!

very nice, love the fun.

your work is your identity.
http://harshikcreations.blogspot.com/

wow,haha i can't stop to laugh
it's funny and good creative!

Great Campaign! I love the insight :):)

Hilarious. Nice.

i like it too...

Jumo's picture

Please, let my toys die !! :D

wicked !

If this was an advert for the fun you can have WITHOUT batteries, it would be passable.

But it's not.

So it's poor.

What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.

More fun? You know something that this ad doesn't say at all ;)

It's targeted at parents, who will have a wholly different idea of the situation.

HAHAHAHAHAAAAAAAAAAAAAAAA

V NICE CAMPAIGN

This is the best campaign I've seen on here for years!

Got me laughing outloud. Really good.

Ha! These are brilliant. Love them.

Excellent. Great stuff guys.

m í t i c o's picture

jejeje, good insight.

http://artektracho.blogspot.com

Rajib's picture

Mindblowing campaign... keep it up..

<<.... Method in Madness ....>>

Deevesh's picture

it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D

Justo cuando piensas que no hay salida, la hay... Que buen insight

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