Energizer Lithium Batteries: Pants
Never let their toys die.
The world's longest lasting battery.
Energizer
The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007
25 Comments
nice, I liked it
http://jazarah.net/blog/
Gahahahaha. Way to go guys!
this one is gud
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa
Fantastic campaign! At last something refreshingly fresh. Kudos to the team!
very nice, love the fun.
your work is your identity.
http://harshikcreations.blogspot.com/
wow,haha i can't stop to laugh
it's funny and good creative!
Great Campaign! I love the insight :):)
Hilarious. Nice.
Jaggy, MICA Ahmedabad
i like it too...
Please, let my toys die !! :D
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Jumo,
Art Director FP7 Morocco
wicked !
If this was an advert for the fun you can have WITHOUT batteries, it would be passable.
But it's not.
So it's poor.
What this ad tells me is, getting girls to look at your genitals is more fun than any toy with batteries, so don't buy batteries.
It's targeted at parents, who will have a wholly different idea of the situation.
HAHAHAHAHAAAAAAAAAAAAAAAA
V NICE CAMPAIGN
This is the best campaign I've seen on here for years!
Got me laughing outloud. Really good.
Ha! These are brilliant. Love them.
Excellent. Great stuff guys.
jejeje, good insight.
http://artektracho.blogspot.com
Mindblowing campaign... keep it up..
<<.... Method in Madness ....>>
it's nice but there's one picture like that where a small gal is looking in the guy pants.... not an original idea but great work.... kip it up and high.....
:D
Justo cuando piensas que no hay salida, la hay... Que buen insight
cute but wrong age huh?
will a toy really work against this experience....lol
tanvir
Brilliant Campaign