Energizer Lithium Batteries: Paint

Energizer Lithium Batteries: Paint

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

Your rating: None Average: 8.2 (93 votes)

Comments

Pogi5's picture
Submitted by Pogi5 on Wed, 2008-02-20 19:39.

These are great. Could see this being applied to other products/services, but great use of an everyday situation nonetheless!

Submitted by Rene Fractal on Wed, 2008-02-20 20:01.

Good campaign, nice thinking. I would make the crop closer. Good job!

Submitted by Get-a-Fix on Thu, 2008-02-21 00:48.

Bravo! DDB South Africa!

sonucoues2002's picture
Submitted by sonucoues2002 on Thu, 2008-02-21 01:01.

best among the rest

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

Submitted by JAGGY on Thu, 2008-02-21 03:15.

Very nice. Love it.

Submitted by Mandla N on Thu, 2008-02-21 03:22.

Guys this is uitstekend werk...

One may miss the mark by aiming too high as too low.

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-02-21 03:39.

Uitstekend werk indeed! Goed gedaan guys

m í t i c o's picture
Submitted by m í t i c o on Thu, 2008-02-21 15:28.

Execllent !!

Submitted by rony.wany on Fri, 2008-02-22 02:04.

gr8

Submitted by Totto on Fri, 2008-02-22 02:26.

this is good.

Submitted by Vicomte on Fri, 2008-02-22 03:23.

I think it´s a very good campaign. New approach of batteries

glorifiedproofreader's picture
Submitted by glorifiedproofreader on Fri, 2008-02-22 15:57.

Hilarious! I have kids; you don't know how true these ads are!

Submitted by d creatives on Sun, 2008-06-22 01:05.

Good Campaign; Need'd more Art Direction to add-up the value to it.

Submitted by Quink on Mon, 2008-06-23 03:31.

sorry, but i can't believe this won a grand prix! same idea has been done for Nickolodeon TV.

Submitted by thelionaspirant on Mon, 2008-06-23 06:39.

this is so not worthy of a grand prix.

Submitted by budibud on Wed, 2008-06-25 01:13.

I love the look from the kid.... Pure evil...
XD
Great!

Deevesh's picture
Submitted by Deevesh on Tue, 2008-07-01 19:58.

Good works guys....

Submitted by hollywood on Thu, 2008-07-10 23:30.

I'm with "Quink"... nice, but Grand Prix? Is this really pushing the Press category forward in anyway? The Luxor stuff was unlucky not to get the nod.

http://adsoftheworld.com/media/print/luxor_highlighters_che
http://adsoftheworld.com/media/print/luxor_highlighters_hitler
http://adsoftheworld.com/media/print/luxor_highlighters_chaplin