Energizer Lithium Batteries: Mario Galaxy2

Advertising Agency: DDB Mexico
Chief Creative Officers: Hernan Ibarra, Walter Aregger
Art Director: Victor Rojas
Copywriter: Rodrigo Rothschild
Planner: Juan Luis Isaza
Account Manager: Matías Del Campo
Account Supervisor: Stephanie Roldan
Producers: Marcelo Genel, Damiana Marin
Illustrator: Victor Rojas
Software Development: Konstantin Tokarev Assatiani
Published: 2011

5 comments

slimmy's picture
slimmy
51 pencils

Somehow, I really really like this. Not even sure why. Don't care really. It's interesting and made me smile. And even shows the product benefit.

CuriousPencil's picture
CuriousPencil
4227 pencils

Interesting idea.

rikosam's picture
rikosam
19 pencils

someone explain this to me? >>> i'm dumb

CuriousPencil's picture
CuriousPencil
4227 pencils

Mario Galaxy 2 is a game for the Nintendo Wii; the wireless Wi-mote, used to play the game, uses batteries. If you're playing a game, the last thing you want to happen is dead batteries. By focusing on the 'full game play-through', this idea implies that a Lot Of Time is used, by a Dedicated Player who Would Freak the F*ck out if dead batteries happen in their "I'm going to finish the game in one sitting" ego-fest. Ergo, therefore, this long-winded complicated domino of a campaign says "our batteries last a long time."

rikosam's picture
rikosam
19 pencils

THanks CuriousPencil, its clear now :)

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