Energizer Lithium Batteries: Bored

Energizer Lithium Batteries: Bored

Advertising Agency: DDB South Africa
Creative Directors: Gareth Lessing, Julie Maunder
Art Director: Steven Jones
Copywriter: Kenneth van Reenen
Released: May 2008

Your rating: None Average: 1.7 (14 votes)

Comments

Submitted by XL on Wed, 2008-06-04 07:26.

So let me get this straight:

You actually put these people in the waiting room at the pediatric ward just so you had something to pay off your lame sign on the wall?

Not at all good.

Submitted by Wordnerd on Wed, 2008-06-04 07:32.

Wow, this IS lame

Submitted by banane on Wed, 2008-06-04 08:36.

Help!!!!

Submitted by jadad on Wed, 2008-06-04 08:55.

I can see it now:

"Energizer's new strategy is....

.... to target people who visit the doctor a lot...."

Submitted by Guest commenter (not verified) on Wed, 2008-06-04 09:10.

Why not just do this? Paid actors/actresses in doctors offices? Feasible? maybe? More worth your time and ours if you tried it...or faked it.

Submitted by Seixas on Wed, 2008-06-04 09:27.

Take out the battery of your child.

"What it is. What it was."

Submitted by marco on Wed, 2008-06-04 10:30.

Wow seems like each location is the same....oh hold on... no it's not as the Ads in the background are different,
must be that everyone in South Africa must use the same interior designer.

Submitted by Disco Munky on Wed, 2008-06-04 10:40.

About as interesting as the ring of blood round my bum'ole.

"readthiswhileIstareatyourtits"

Submitted by Wordnerd on Wed, 2008-06-04 11:17.

not quiet - go on, sounds interesting! does it itch?

Submitted by Disco Munky on Thu, 2008-06-05 03:22.

It's more a "pinchy" sensation.

.....I'm scared.

"readthiswhileIstareatyourtits"

Submitted by A.G. Pennypacker on Wed, 2008-06-04 12:06.

I love the shot of the girl looking down the boys pants.
CAPTION: "Humm, that's interesting. I don't have one of those."

Submitted by Whitefang on Wed, 2008-06-04 18:38.

Print is good, this is shit. Why didn't you just turn these shots into a print campaign?

Submitted by New York Guy (not verified) on Thu, 2008-06-05 01:05.

I think it's great. Definite Cannes contender as full campaign.

Submitted by diegote on Thu, 2008-06-05 10:47.

forced.complex.
Why use the word "die" in a paediatric waiting room?

Submitted by slim on Wed, 2008-06-18 20:42.

Print just picked up the grand prix. It's nice, but check out the work for Nickleodeon from 3 years ago. EXACT same idea, probably executed better too. Picked up Gold at Cannes. These guys need to do their homework, seriously...

Submitted by Wordnerd on Thu, 2008-06-19 03:37.

After seeing the print campaign this makes more sense. not great alone, though

gmint7's picture
Submitted by gmint7 on Thu, 2008-06-26 01:11.

:::J:::

great.
this can be perfect example of child abuse in advertising