Energizer: Lightbulb

Energizer Flashlights

Advertising Agency: ARS DDB, Caracas, Venezuela
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Creative Directors: Eugenio Reyes, Gerardo Pernía E
Art Directors: Eugenio Reyes, Leslie Neime
Copywriters: Julián Guarín, Heidi Nobrega, Gustavo Rubel
Photographer: Pedro Primavera
Published: January 2010

8 comments

Gi_bo's picture
Gi_bo
1385 pencils

Muy fresco para este producto, me gusta

GiBo

mike11's picture
mike11
279 pencils

You selling flashlights or light bulbs?

R U serious's picture
R U serious
408 pencils

They are selling a "finding tool". A fresh approach for a flashlight. The father of the girl in the barn, the hunter in the woods...

Say my name, say my name...

Dzsoi's picture
Dzsoi
6363 pencils

This is the best, as here the flashlight doesn't "burn" through objects, just highlights the searched book.

atb2005's picture
atb2005
13567 pencils

It does "burn" thru them. Notice the circle? :-)

Dzsoi's picture
Dzsoi
6363 pencils

In a way, yes, but here objects are not covering, are not in front of the one he has been searching but around it. This makes it less forced for me.

maranca82's picture
maranca82
422 pencils

Really great.

OSCAROXFORD's picture
OSCAROXFORD
19 pencils

Muy bueno, para mi gusto el mejor de los tres originales. Es el más sutil. Quizás no siguen el mismo patrón, en las otras las paredes de traspasan y ves lo que hay detrás. En esta la sutileza está que el resto de los objetos se desplaza ofreciendo mostrando lo que nos interesa. Creo que el guiño es más inteligente de esta manera, pero es mi opinión.

Muy buenas las fotos y la idea. Felicidades.

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