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41 comments

twelve_noon's picture
twelve_noon
617 pencils

smart! works for all ages. beautiful!

Chris's picture
Chris
1987 pencils

yeah definatley origional

itch's picture
itch
806 pencils

hahha! this is good ! impressive idea!

* it's not how good you are. it's how good you want it to be *

imke's picture
imke
472 pencils

well,

workable

-Where is the impossible?

www.mikeyonjan.blogspot.com

rkdigital's picture
rkdigital
116 pencils

This one especial actual in Russia with our winter we have big problems with accumulators and usually peoples using other car accums energy to start engine.
Nice idea, nice consumers insight

heymmb's picture
heymmb
49 pencils

too much simplistic

nothing new

jonft's picture
jonft
264 pencils

Interesting and funny visual. Good way to end the day!

matat's picture
matat
40 pencils

i like this, could see this in an annual. Not too convinced about the way its shot, but whatever.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Not bad at all.

7/10

-----------------------------
It's only an ad.

novel's picture
novel
190 pencils

perfect!!!
i love it!
heheh!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

ErJose's picture
ErJose
51 pencils

Excelente...ni siquiera necesitó una línea de texto...Dirección de arte impecable

Nthngmn's picture
Nthngmn
626 pencils

the photography kinda lets it down. mediocre shot.

Ainadaliel's picture
Ainadaliel
271 pencils

Aaw! This is sooo cute!

oliver79's picture
oliver79
146 pencils

Exelente, muy buena la Dirección de Arte

Leonardisimo's picture
Leonardisimo
40 pencils

Aguante Uruguay!! Two cannes lions this year!!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

bang on, wish i had thought of it.

danielcarranza's picture
danielcarranza
6 pencils

Thank you (well most of you) guys, we are very proud of it too ;).

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

can someone explain what this has to do with energizer batteries?

nice pic, cute as someone said above, but I don't get the message.

All this really says to me is that energizer batteries don't last very long, otherwise this kid wouldn't need a boost.

Phony Ads's picture
Phony Ads
149 pencils

You're kidding me right? Please say you're joking.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I wasn't kidding, but let me explain.

Energizer is all about, always has been, and always will be about 'It keeps going and going and going and going..." in other words, longevity, lasting power.

How does this ad at all convey that message? This says that Energizer is powerful enough to jump start dad's car from a little toy car - not at all what Energizer is about. It's one of the most famous brands ever created, that stupid little bunny, and it's still how people associate Energizer. This ad belongs more to Duracell than Energizer.

I kept looking for the 'keeps going' message here and couldn't find it.

1/5, cause it's kind of cute I guess.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I agree with Pauly. This ad can never run in North America where Energizer's brand positioning has long been firmly established. Feels more like Duracell than anything else. (Christ, I sound like a friggin' parrot!)
I suppose it works as a stand-alone piece, but as a prominent global marketer, they should pretty much keep the brand communication consistent.

That said, I think the ad itself is rather entertaining...

LAZ's picture
LAZ
288 pencils

x2

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah you're right, interesting that if you changed the logo to Ever Ready, or something this would be great!

Its still a good concept though regardless, just the wrong brand.

heymmb's picture
heymmb
49 pencils

Pauly, dad's car need a recharge

2/5

caju's picture
caju
123 pencils

por Dios, es lo mismo de siempre de una batería

oshe's picture
oshe
852 pencils

Really god, very nice, nice idea, nice art direction and a new concept for energizer.

··o.s.h.e··

jorge21's picture
jorge21
309 pencils

jajajaja yo tengo un idea igual en mi carpeta maldicion !! :(

Vicky's picture
Vicky
375 pencils

Seen looooooooooooooooots of times before! Whats up with cannes juries this year?
Is this anythig new for the category? Same old stuff.

afterbyrne's picture
afterbyrne
215 pencils

Yer I am with you Vicky, all the old stuff is out in force. Still nice photography used on this one.

raverus's picture
raverus
1478 pencils

blah blah blah ad...

Rog's picture
Rog
6094 pencils

Cute.

>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
722 pencils

incredibly simply...wow

aliensprog's picture
aliensprog
6 pencils

Very nice indeed!!!!

Joe76's picture
Joe76
772 pencils

Muy bueno, me gusta.

JAGGY's picture
JAGGY
1382 pencils

LOVE IT....

Jaggy, MICA Ahmedabad

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

great idea and fantastic execution!!!

naima's picture
naima
67 pencils

Salvo por un par de detalles que no me convencen, está bueno.

Guest's picture
Guest

at least its somewhat original

SlimRich's picture
SlimRich
81 pencils

Awesome!

Mongoose's picture
Mongoose
4981 pencils

Excellent 10/10

Make the logo Bigger and the black, Darker!

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