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41 Comments
smart! works for all ages. beautiful!
yeah definatley origional
hahha! this is good ! impressive idea!
* it's not how good you are. it's how good you want it to be *
well,
workable
-Where is the impossible?
www.mikeyonjan.blogspot.com
http://merobarema.blogspot.com
This one especial actual in Russia with our winter we have big problems with accumulators and usually peoples using other car accums energy to start engine.
Nice idea, nice consumers insight
too much simplistic
nothing new
.This conversation is over.
Interesting and funny visual. Good way to end the day!
jono
i like this, could see this in an annual. Not too convinced about the way its shot, but whatever.
Not bad at all.
7/10
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It's only an ad.
www.aaasmith.blogspot.com
perfect!!!
i love it!
heheh!
::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
Excelente...ni siquiera necesitó una línea de texto...Dirección de arte impecable
Erjose
the photography kinda lets it down. mediocre shot.
Aaw! This is sooo cute!
Exelente, muy buena la Dirección de Arte
Aguante Uruguay!! Two cannes lions this year!!
bang on, wish i had thought of it.
Thank you (well most of you) guys, we are very proud of it too ;).
can someone explain what this has to do with energizer batteries?
nice pic, cute as someone said above, but I don't get the message.
All this really says to me is that energizer batteries don't last very long, otherwise this kid wouldn't need a boost.
You're kidding me right? Please say you're joking.
I wasn't kidding, but let me explain.
Energizer is all about, always has been, and always will be about 'It keeps going and going and going and going..." in other words, longevity, lasting power.
How does this ad at all convey that message? This says that Energizer is powerful enough to jump start dad's car from a little toy car - not at all what Energizer is about. It's one of the most famous brands ever created, that stupid little bunny, and it's still how people associate Energizer. This ad belongs more to Duracell than Energizer.
I kept looking for the 'keeps going' message here and couldn't find it.
1/5, cause it's kind of cute I guess.
I agree with Pauly. This ad can never run in North America where Energizer's brand positioning has long been firmly established. Feels more like Duracell than anything else. (Christ, I sound like a friggin' parrot!)
I suppose it works as a stand-alone piece, but as a prominent global marketer, they should pretty much keep the brand communication consistent.
That said, I think the ad itself is rather entertaining...
x2
Yeah you're right, interesting that if you changed the logo to Ever Ready, or something this would be great!
Its still a good concept though regardless, just the wrong brand.
www.aaasmith.blogspot.com
Pauly, dad's car need a recharge
2/5
.This conversation is over.
por Dios, es lo mismo de siempre de una batería
Really god, very nice, nice idea, nice art direction and a new concept for energizer.
··o.s.h.e··
oshe.pb@hotmail.com
jajajaja yo tengo un idea igual en mi carpeta maldicion !! :(
Jorge Bryson
Seen looooooooooooooooots of times before! Whats up with cannes juries this year?
Is this anythig new for the category? Same old stuff.
Yer I am with you Vicky, all the old stuff is out in force. Still nice photography used on this one.
David Byrne
http://www.afterbyrne.com
blah blah blah ad...
Cute.
>>>> That's not an ad. THIS is an ad.
Nice
http://www.picturejockey.com
http://www.navinharish.org
incredibly simply...wow
Very nice indeed!!!!
Muy bueno, me gusta.
LOVE IT....
Jaggy, MICA Ahmedabad
great idea and fantastic execution!!!
Salvo por un par de detalles que no me convencen, está bueno.
at least its somewhat original
Awesome!
Excellent 10/10
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house