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Energizer Flashlights: Keys

Energizer Flashlights: Keys
Your rating: None Average: 6.8 (48 votes)

Advertising Agency: DDB Uruguay, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Alan Grunewald, Mauro Radzinski
Illustrator: Visor
Photographer: Rafael Lejtreger / Visor
Published: November 2007

15 Comments

flush daniel toilet's picture 12 pencils

Flush it

super calibara's picture 176 pencils

Great work

thony troll's picture 42 pencils

Good for strolling in the dark.

rajar's picture 91 pencils

this is the best among the others

postman's picture 955 pencils

I do not like these. They don't say "finding things" (which would still be far fetched) but "grabbing things", which doesn't make sense.

Tincho's picture 1099 pencils

Really good.

Machete's picture 4 pencils

Nice, but very similar execution to the Cafe Noir campaing that won everything this year.
The one where the black hand came out of the coffee cup and slapped the peoples face.
This is nothing new, but still good.
Maybe if the hand was pointing the objects, instead of grabbing them, the benefit would be clearer.
That´s all folks.

ivan's picture
ALiCEzz's picture 8 pencils

ghost? it's srary

Rajib's picture 371 pencils

Very good. like it..

<<.... Method in Madness ....>>

Rothko's picture 58 pencils

Wow! I like it.

Rothko's picture 58 pencils

Wow! I like it.

capywriter's picture 5526 pencils

Silly to compare these to the coffee ads... just because a hands come out? Come on... the idea behind it and the execution is so much different. I'm glad I'm not so narrow minded as some here clearly are... Looking at ads that way... you could say all of them are similar to at least hundred others...

writingskills that kill

me myself and irene's picture 1246 pencils

Agree with capy in this one. It's a very good job.

Someone said it's done (like always), i've never seen it, but if it is, kudos to both (or everyone who did it before and now), because the idea is very clever.

The discussion about grabbing or pointing (in all the executions someone is saying something about that) for me is totally secondary. The idea is there, and that's what matters. But as always, people talk about just what they say is wrong (like the clients do) and forget to see the good side of things.

Devil's advocates (they're also known as jealous guys, know-it-all, genius, or simply stupid people) will never see a good idea in 99% of the ads here, my friends of uruguay; so, keep up, bravo and clap clap clap.

mosho's picture 295 pencils

i really like it very smart

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