Energizer. It would never run out on you.
Advertising Agency: TBWA\Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
Photographer: Adam Rankin
Published: November 2007
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5 Comments
So literall...
really cheesy.
nice visual pun. and by nice, i mean bad.
i like it. involving.
i take out the benefit clearly.
Sell the sizzle, not the steak.
My boss says pun are a strict no-no in advertising.
Intelligent ads are the need of the hour.