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Energizer: Blister

Energizer: Blister
Your rating: None Average: 8 (5 votes)

Agency: DDB, Mexico
Creative Director: Rafael Martínez, Raymundo López, Yosu Aranguena
Art director: Víctor Figueroa
Copywriter: Edgar del Castillo
Photographer: Gustavo Dueñas

Comments

justpassingby's picture 1369 pencils

i know this won something in Cannes but i never really liked it, not sure why.Also the font of energizer looks too modern,it bothers me, i wish they chose an older western cowboy looking font or a calligraphy

ambidextrous's picture 44 pencils

i dont't know exactly what this ad sayas
but the shape of cut is remembering me the shape of vagina as (energizer)

act's picture 531 pencils

This ad also says that battery is not really that important to that user.

rikitiki's picture 634 pencils

No, it says he didn't need the other two batteries cause the first two are still working.

Mtl Dave's picture 270 pencils

That's it and I like it.

ivan's picture

Btw, I know it's been posted earlier, but I lost some of the ads in the server crash and I want to put them back in the archive. Thanks for your understanding.

Bilal's picture 86 pencils

hi ivan,
i have a copy if u want

b i l a l

Bilal

popdistortion's picture 1612 pencils

Nice but I reckon there are better ways to make this idea happen.

ripster's picture 152 pencils

it seems the consumer was murdered and could not use the last batteries. Or forgot them in the draw, who knows?

Hiob's picture 33 pencils

is this good advertising ?

ming the merciless's picture 190 pencils

Come on guys - if you can't see that this is good advertising then I see a big problem.

This ad speaks to me about really, really long lasting batteries in a clever way - without showing a bunny.

How would you approach it?

Bilal's picture 86 pencils

nice idea

Bilal

squirrely's picture 316 pencils

I think most people will get the point. It's a nice hyperbole.

wgeddes's picture 300 pencils

isn't this directly in the gutter?

kc_brock's picture 694 pencils

is that what the packaging used to look like? that's terrible.

rd

Desi's picture 1052 pencils

I like it, and I am amazed at all these negative comments, and then we have all the kudos for average work. Come one guys, invest in some award books.

ryanfluet's picture 105 pencils

Agreed with Desi... Those of you who don't see the great idea in this ad need to stop watching Laguna Beach and look at an awards annual.

this is some excellent work... better than most I've seen around here recently.

ming the merciless's picture 190 pencils

Hear, hear.

squirrely's picture 316 pencils

I agree Desi. A good idea is a good idea.

guiding light's picture 40 pencils

now this is fabulous advertising

PeteHH's picture 202 pencils

Stop throwing with dirt. This ad is top-notch.

ozone's picture 14 pencils

Man I cant believe the comments I see above. This is a great ad, that says the bettery is long lasting "SINGLE MINDED MESSAGE".

seifip's picture 77 pencils

amazing ad... Clever idea & good art direction.

design is like a puzzle... I`m just trying to solve it now

Ranker's picture 18 pencils

Q: What would happen if I putt 'Duracell instead of Energizer?
Mere 3.

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