Energizer: Awesome

If you hate being an Awesome Spaceship Commander, don’t buy new Energizer Advanced Lithium.

Advertising Agency: TBWA/Chiat/Day, Los Angeles, USA
Creative Directors: Jerry Gentile, Robin Fitzgerald
Art Director: Jera Mehrdad
Copywriter: Marcin Markiewicz
Illustrator: Antsandwich
Published: September 2008


kgeiger's picture
7209 pencils

Well, these adverts are definitely disruptive.

STRTLRS's picture
1607 pencils

The had-drawn look can be cool for certain products when well executed. This is not one of those cases and I don't think it's appropiate for Energizer. They want to reach a hip young demographic, but unfortunately hipster devices are self charging via USB and such. I just don't see the connection here.


I think, therefore... yeah.

whitespace's picture
1953 pencils

the hip young demographic appreciates more integrated layouts.

ackattak's picture
396 pencils

Nice copy, even if it is all kinds of repetitive. I believe that aspect makes the ad more fun. I may very well be a member of this "hip young demographic" and I can diggit.

brndnrap8's picture
170 pencils

I like the AWESOME hand written font.


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